Industry leaders are all pushing towards responsive web design this year. So, it really comes as a surprise that Google would directly comment on the correlation between responsive design as it relates to better rankings.
Although Google does demote sites that aren’t mobile friendly, it doesn’t mean the opposite if your website is mobile or tablet friendly. Sound a bit unfair? Well, here’s what Google’s John Mueller has to say about responsive design, “we don’t use that as a ranking factor.” See the full discussion here.
If Google isn’t taking responsive web design into ranking consideration, many people will fail to see the benefits of adapting to it. Even if Google isn’t directly using responsive design as a ranking factor now, it may be a different story in the future. It’s better to get your website prepared now for all the craziness that could come in 2014 and beyond. Wouldn’t you rather be ready than have your competitors benefit from responsive design?
With custom web design, responsive templates could be painstaking with 4, 5, or even 6+ different versions of your website design. Depending on your time, budget and resources, you can always go with WordPress or other CMS templates that easily integrate responsive design into them theme. Check out responsive WordPress themes here.
Let’s say you’re using a responsive WordPress theme. This means that all your website content and structure looks the same on the back end. There are no template/content issues to deal with like if you had a separate mobile site. Mobile sites that coded completely independent to your desktop site are becoming outdated. With more mobile phone updates and changes, it’s possible that your “old” mobile site no longer displays correctly on mobile or tablet screens. With a responsive design, you don’t have to worry about a separate site, as it’s seamlessly based on the main version of your site.
It’s can be annoying to go to a website with bare bones mobile site that redirects you to the wrong page or won’t give mobile/tablet users what they’re looking for. What’s even worse are mobile sites that absolutely don’t allow mobile users to visit the desktop version. You want to always give them the option. Nowadays, users expect content-rich desktop sites to be well-translated on a smaller screen. Think of it as a shrink to fit website that still keeps the main function of your desktop site, without all the bulk that mobile/tablet screens can’t handle.
All in all, switching over to a responsive website design will benefit your business more than waiting it out. Have questions about a responsive design or a custom CMS? Call us at (323) 340-4010.