Removing Bad Links Isn’t Enough

Link removal and link pruning. Whatever you’d like to call it, it’s important to remember that removing bad links isn’t enough to bring your site back to the level it once was at in terms of rankings, traffic, search queries and impressions.

Here are some reasons why it isn’t enough to just remove bad neighborhood links, sit back and wait for a penalty to be lifted:

This sounds fine on paper but execution and the waiting for results is the difficult part. For the DIYers, you can check out and participate Google’s Help Forum to see what other website owners are dealing with and see what you can learn from their experienced. This forum is often frequented by Google employees and if you’re lucky, they might even respond.

Remember to contact your SEO as soon as you suspect your rankings have been dropping to discuss the best plan of action. Feel free to also contact us for a free consultation about your site’s specific scenario.




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