Nowadays, it’s easier than ever to fall victim to the herd mentality of social media marketing trends. Instead of looking at it in a “I want this” and “I want that” kind of way, it’s more effective to take a step back and look at WHY your business should be partaking in WHAT.
In our previous post about marketing tactics for small businesses, we saw that QR codes were proven to be the least effective out of 6 different techniques and yet 29% of small businesses were using them just because their competitors were.
Here’s an example of what I mean – I recently saw an ad for a medical procedure targeted towards senior citizens. And what was predominately displayed on the front? A QR code. Granted my grandparents do know how to use Skype, I doubt that they or a majority of their peers will make good use of utilizing QR codes.
Before you want the next “big” thing for your business, take the time to think about who will be using it and what benefits they’ll get from doing so. This isn’t to say that QR codes are ineffective but it depends on how you use them. Mashable shows some creative uses for these codes. If you’re a hip new restaurant or creative agency, these uses of QR codes really make sense to me. It’s also more effective because it ties into your business and it isn’t just crudely posted somewhere for the sake of being there.
What are your thoughts on using QR codes to market your business?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.