No matter how your PPC campaign is currently performing, more relevant search volume will help drive traffic to your website. In turn, this can lead to more conversions and more profit! No complaints about that…
Increase Your Budget
It’s a no-brainer that increasing ad spend can help increase search volume for a campaign. The thing to note here is to NOT do it blindly. Review historical data and trends so that the extra money is put into areas where it will really make a difference:
– Analyzing CPC and KPIs
– Increasing the budget for the best performing keywords, rather than just increasing your daily spend across the board
– Pausing extremely low search volume keywords and putting that money into higher volume keywords
Changes from a Technical Standpoint
Basing PPC decisions off of data will better help support your overall strategy. Instead of comparing month to month, it’s even more accurate (if possible) to compare year on year:
– Take a good look at the Search terms report for a longer period of time (90 day or year to date) to view best performing queries
– Change from exact and phrase match to broad match
– Using keyword insertion
Need PPC To Do More for Your Company?
Pay per click isn’t the easiest online marketing strategy. It can be especially frustrating in industries with low volume search terms. Contact us at (323) 340-4010 and our Los Angeles pay per click managers will help review your campaign and see if you’re getting the most out of your budget.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.