At Emarketed, we’re huge advocates of PPC as an effective marketing tool. Today we’re talking pay per click marketing goals. Which one does your business best identify with?
Not Meeting Goals
So many goals, so little time. If your business is having a difficult time reach any goals with PPC, it’s time to reassess. With pay per click, it’s important to set short term as well as long term goals. While short term goals should help your business with conversions NOW, long term goals need to be in line with the future of your website and online presence as a whole. If your business is having this problem, it’s time to enlist the help of an experienced PPC manager.
Goals Are Conflicting
How do you maximize your ROI while staying on budget? Sometimes, this can be very hard to manage. Some campaigns rely on reaching a certain spend per time period. While others want to maximize the ROI while spending as little as possible. When you’re under the pressure of both, your PPC campaigns may suffer. It’s helpful to recognize these conflicting goals and prevent them from crossing paths. This usually means monitoring spend very closely, on a daily basis and even hourly if needed. Again, another example of why having a PPC management team will save your business time and money.
Meeting Goals But Not Getting Customers
Are you getting website clicks, form submissions, and calls from PPC ads but no real business? These inconsistencies can make it very frustrating to any business owner. This type of problem requires further testing and analysis into landing pages and ad copy. What is it that brings customers to your website but prevents them from taking the next step? Understanding customers and the user experience is just as important as properly managing paid ads. Take the next step yourself and solve the disconnect so that your PPC ads can be working hard, the right way for your business.
If you’re just starting out with PPC or don’t have time to set real goals, it’s never too late to start. Setting realistic goals will help your business benefit from paid search. Contact our qualified PPC experts today for a free consultation and audit of your campaign. We look forward to hearing from you – (888) 347-7757.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.