As of last year, it is officially correct to say that on desktop searches, Google controls 64% of the search market share while Bing controls about 43%. You can read more about that here on comScore’s findings.
Because Google owns so much of the search “pie”, Bing has to make drastic and innovative changes in order to stay relevant. With the competitiveness of PPC on Google, it’s a valid time to question or consider paid search on Bing. Apple is straying away from Google as its default search engine and has its eye set on Bing. If you’ve noticed in the referrals section of Google Analytics, you may have noticed an increase in visits from Yahoo or Bing. Some industry experts expect this trend to continue, which is why some small business owners are already making the move to Bing PPC ads. On top of that, Bing is also expected to power AOL search.
Whether it is Facebook, YellowPages, or LinkedIn, there are many different options for paid search campaigns outside of Google’s vast network. Search volume is the number one reason why business owners pursue paid ads on Google. But the price to pay can be hefty, especially if there is aggressive competition in your industry. Bing PPC ads may be an untapped market for your business. But the basis of your success ultimately depends on volume, CPC, and ROI. This gives businesses a good opportunity to experiment to see if Bing Ads is the right choice.
If you are interested in PPC ads for Bing, don’t hesitate to call us at 1 800-WEB-5421 or email firstname.lastname@example.org for more information. Our PPC experts will help analyze your account and make the best recommendations for your business and budget.