If you love pictures, Pinterest is the new social networking/bookmarking/photosharing community for you! The site went live in March of 2010 but it’s gaining more attention for its potential for SEO.
Looking at it for the first time, the site reminds me of Tumblr and Chictopia. Think of it as a virtual pinboard where you can add pictures as well as links. For now, the links from the images are not nofollow, which means that your site can benefit from getting link juice here! Many people speculate that this tag could be added in the near future, so it’s best to take advantage of it now!
People post pictures of everything including: food, inspirational quotes, celebrity crushes, scenic shots and more. Check out this image I found of an iPad cover. Now to the SEO part that can benefit your online marketing campaign! With every picture you post, there are three links you can add: 1) the picture itself 2) the link on the top right 3) a link in the description.
Businesses can benefit from pinning pictures but the purpose is to not be so self-serving. Instead, the things you post should be interesting and shareable. E-commerce stores can post pictures of their products and local businesses can contribute to categories related to their city or local neighborhood. All of these things help with your online reputation, while gaining momentum from linked pictures at the same time.
If you’ve used Pinterest, let us know what you think. As for now, I’m eagerly awaiting my own Pinterest invite!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.