When it comes to paid and organic search results, many experts have their opinions on which is more effective. Many studies have shown that Internet users are more likely to click on the first few organic search results than the pay per click advertisements. This does not mean that PPC ads are without benefits. So, why does one have to be better than the other? Most industry experts believe that it is important to focus efforts on both paid ads and organic search in order to maximize your gains.
It is important to understand the relationship between paid ads and natural searches. Together, they can build a strong foundation that your company cannot be successful without. In the short run, a paid ad campaign is beneficial because you will receive traffic almost immediately. With PPC, you can control the content of your ads and quickly make changes. On the other hand, organic search marketing is a tedious task and it may take many months before you see any results from your efforts.
Even though this strategy may not work for everyone, it is crucial to understand the synergy between these two approaches. Research has revealed that showing up for paid and organic results increases overall click through rates. Although natural results may get more clicks, they receive even more traffic when paired with an ad campaign. Also, paid ads get more clicks when you also show up in the organic search results. Not only will the number of clicks increase, but studies show that both efforts will help increase page views, conversions, quality of the visitors, and time spent on your site. So, before you make your final decision on what to focus on, don’t overlook the benefits of using both paid ads and organic search results!