Step Up 3D’s Social Media Advertising

Did you catch Step Up 3D this weekend? This is the third film of the dance series in which Channing Tatum was the original lead. The film made a pretty good debut for it’s opening weekend, grossing over $15 million and securing the 3rd spot in the box office.

The film had a relatively small budget of $30 million but wasn’t afraid to hit hard when it came to social media advertising. Their Facebook Page has close to 1.5 million fans while their MySpace Page has over 2.5 million fans. Not too bad for a threequel!

Lessons learned from the film’s marketers – they effectively understood their audience demographics by:

  • Implementing interactive pages that engage fans with questions, music and videos. Some Facebook fans even claimed to have seen the movie 4-5 over the weekend!
  • Having an impressive soundtrack with popular artists like Flo Rida, Estelle, Jessie McCartney, T-Pain and Chromeo.
  • Take advantage of the 3D trend. Who said 3D is just for childrens movies? Let’s see how Piranha 3D does later this month..
  • Riding the popularity of dancing in pop culture. So You Think You Can Dance and America’s Best Dance Crew are just a few examples of what is “in” in entertainment nowadays.

Sure, this movie may not have the best storyline…  but sometimes, audiences just want to watch a fun movie. In that case, Step Up 3D really captured the sentiment and understood their audience. The real question is, who’s ready for Step Up 4D?

Piranha 3D

4 Common SEO Mistakes

Search engine optimization is considered to be an art to some and a science to others. I’d like to look at it as a mix of both. No matter what you believe, it’s important to avoid these common mistakes:

  1. Forgetting about keyword research – People often feel tempted to use the first words that come to mind. Remember, it’s not about the words YOU think are relevant to your business, but what customers think. Keyword research is important to see if anyone is actually looking for specific words/phrases.
  2. Feeling too attached to general keywords – Many times people aren’t too thrilled about niche keywords or phrases that include a location. They may have their mind set on “dog groomer” when what they really need is “Los Angeles dog groomer”, “gentle dog groomer” etc.
  3. Expecting too much – Clients can sometimes get frustrated with SEO as a service because it’s not tangible and it can take a while to see results. This means that you won’t instantaneously show up under relevant keywords, so don’t trust anyone that tells you otherwise! Patience will be your best friend as consistent SEO is a long-term investment.
  4. Linking with useless anchor text – Resist the urge to link with words like “Click Here”. Example:
    Bad: Click here to learn more about internet marketing design.
    Good
    : Learn more about internet marketing design today!

Is there anything else you’d like to add? Remember, the best way to avoid the pitfalls of SEO is to get educated or ask the experts for help.

internet marketing design

5 Pay Per Click Advertising Questions Answered

Emarketed pay per click advertising PPCAre you interested in learning more about how your business can benefit from a pay per click campaign? Join our PPC manager, Dillon Zachara, as he answers the top 5 questions about pay per click advertising.

1) What are some advantages of having an agency manage your PPC campaign rather than doing it yourself?

One, search agency’s have already gone through the process of finding certified professionals that have the skills to optimize and manage a PPC campaign in a way that will maximize business opportunities. An agency also has dedicated representatives at the major search engines that can be contacted directly and quickly when technical issues arise. Finally, web marketing agency’s generally have more resources and tools for research available than individuals do, leading to a higher quality ad campaign.

2) What are the top misconceptions that people have about PPC?

The top misconception is probably that you can just choose a bunch of keywords, toss them in one ad group and one campaign, write an ad or two, and let it run without tweaking it. While this may seem obvious to some who’ve done work with PPC, it isn’t known or practiced by many newcomers to the trade.

3) Tips for creating effective PPC ads?

Ad copy is incredibly important and often gets overlooked. Always A/B split test ads, having more than one running to test for the optimal copy. Everyone managing a PPC campaign should also look into new developments, such as adding addresses for local ads and sitelinks in ad copy. Also with mobile searches becoming increasingly popular, always add a phone number and enable the click-to-call option. Finally, make sure your landing pages look great, otherwise your money is being wasted on a click that won’t convert.

4) What are some common mistakes inexperienced marketers make regarding PPC?

In general, I would say the most common pitfall is just not checking a campaign enough. I like to look through what is happening both in Adwords and Analytics at least once/day for each campaign. That doesn’t necessarily mean that changes should be made that often, but each time the stats are analyzed, a bit more information is being gathered in order to make the correct change/adjustment when necessary.

That pitfall can go the other way too though, where businesses make way too many changes and don’t allow a campaign to find it’s ‘sweet spot’. PPC is all about finding the right balance between keywords, bids, ad copy, running times, and geo-targets. If you make a change and then undo it after only 20 clicks or so, you’re not letting the affects of that change be realized.

5) Favorite and least favorite aspects of PPC?

My favorite aspect of PPC is the amount of control and flexibility you can have over what is happening within the campaign. I love being able to change who sees any particular ad in a matter of minutes. Close after that, my next favorite aspect is the detail and specificity that you can get with reports in PPC campaigns. I also really enjoy monitoring the constant upgrades and changes in the industry. Right now is really an exciting time for PPC search advertising!

My least favorite aspect would probably be the fact that you can’t physically see who is clicking on an ad. Obviously this won’t be changing anytime soon, but the lack of personal interaction can be a little frustrating.

Learn more about how PPC consultants can help your business today. Dillon will be more than happy to answer some of your  burning questions, so feel free to ask!

Whitman and Brown: Taking Politics to Facebook

Increased Social Media Efforts
If you’ve seen/heard TV, radio and online ads, you’ll know that the political race in California is heating up between Meg Whitman and Jerry Brown. An article in the LA Times shows that Meg is launching “A New California” campaign on Facebook. On the site, she’ll ask fans to vote about issues that they think are important. Meg will then address the winning issue in a video that will be shared on Facebook. This clever Facebook campaign will bring Meg more fans and raise awareness on her platforms. Meanwhile, Team Jerry Brown has dismissed these “gimmicks” and says that “Meg Whitman even has to buy her friends.”

No matter what political party you’re affiliated with, it’s time to look at these campaign strategies for its effectiveness. Pretend you know nothing about politics or parties for a second…

Comparing Facebook Pages
The first look at Meg Whitman’s Facebook shows a welcoming statement and her vision for a “new” California on the landing page. Meg’s wall also predominantly features her stance on relevant issues, encourages fans to join her efforts and showcases recent appearances. Meg has a professional looking “Donate” tab for easy access and also has an Events tab reminding fans to vote for her on November 2nd.

In comparison, Jerry Brown’s Facebook is visually unappealing. The landing page tab features a list of different things from something about Green jobs to fighting political corruption. The title of the tab isn’t even completely readable, what exactly is “Fighting fo…”? Isn’t someone in charge of looking out for these things? There’s also a “Join Jerry:” tab. Again, what exactly are people signing up for – news about Jerry Brown or is their information going to be sold? If it seems simple enough, do it. A small blurb would help. On the bright side, Jerry’s Facebook wall is filled with updates about community members showcasing their support. It’s always a plus to showcase fans and show them appreciation.

Who Has What it Takes?

Meg’s Facebook approach is cohesive and interesting to her supporters. Jerry’s approach seems a little more cluttered and could use a stronger focus. But in the end, it’s not the Facebook fans that matter but the actual number of voters for each candidate. So, how well will social media work to help increase the votes? Meg Whitman is serious in her Facebook efforts and spending cash to do so. Will Jerry Brown have what it takes to catch up? Social media has given politicians a new chance for outreach but many of them still seem to be behind on the times. We’ll see what happens in November!

Are You Feeling the Pain of Social Media Promotion?

Nowadays, a blog here and there just isn’t enough to get your content out there. It can be hard to go that extra step but the effort is worth it. Promotion with social media doesn’t have to be a painful process for writers and bloggers. Many people see social media as a medium for personal relationships, so why can’t you apply that concept to engage your readers?

Add a Personal Touch
It’s easier than it seems but fans will appreciate it when you add a personal touch to your social media efforts. Instead of just linking a news story or site, give them a good reason to read and click. People aren’t just interested if you’re throwing a URL out at them. Give your opinion or a different spin on the subject. Here are some examples:

  • Have a sense of humor. Being genuine and funny is one of the best ways to get a response or RT on Twitter. Also, don’t be afraid to ask!
  • Give people shout outs. On Twitter and Facebook, you can use the @ tag to show your fans and followers appreciation.
  • Retweet others and comment. The best way to engage is to start with outreaching others. Remember, it’s not all about pushing your URL.

Simple is Always Best
It helps to stay simple and you can start with your content. Unless you’re focusing on a niche topic or doing some technical writing, more people will be able to connect with a simple subject. Reading other blogs and articles can help give you ideas and also improve your writing. These are simple steps you can take for inspiration and learning more about your area of expertise. Simple doesn’t necessarily mean easy and it takes practice. Just think about it, what’s more difficult: writing a concise one sentence summary or writing a summary paragraph?

Bloggers often focus on consistently coming up with new ideas and writing the content. After the writing process, it can be tedious to promote your work on different social media channels. Try to force yourself to do so by following a few of these tips. Remember that in the end, you get what you put in but you can always work to change the outcome. No pain = no gain!

Taking the 7 Link Challenge

It’s time to take the 7 Link Challenge with Darren Rowse of Problogger:

Your first post
I remember this took a lot of time and editing for two measly paragraphs. I haven’t really looked back on it but it’s cool to see that it has gotten 21 retweets! Using Twitter to Achieve a Higher Search Ranking

A post you enjoyed writing the most

I was suffering from a case of writer’s block and didn’t really know what to write about. Sometimes, it’s good just to force yourself to write and you’ll find a topic that is inspiring. Add Pieces of Flair

A post which had a great discussion

A recent guest blog post that got a lot of comments for and against the EZineArticles WordPress plugin. 3 Social Media Tools That Help Bloggers Interact with Readers

A post on someone else’s blog that you wish you’d written

I wish I wrote a valuable resource that other bloggers bookmarked and referred to. For me, it’s Chris Brogan’s 100 Blog Topics I Hope You Write.

Your most helpful post

It was helpful for me to write this post because I was researching link building resources. Hopefully, readers learned about different types of links. What’s Your Link Building Focus?

A post with a title that you are proud of

A fun topic to think and write about. I think the title sums the post up nicely. Does the New Facebook Make You Miss the Old MySpace?

A post that you wish more people had read

It would be nice to get more input about this topic and see what other people think about the topic. Does Social Media Help or Harm Your Blogging Efforts?

The Secret to the Best Viral Content

After some technical difficulties, the SEOmoz webinar about viral content was finally underway. When you hear about ‘viral content’, most people think that it’s a weird/outrageous campaign à la the new Old Spice ads. After hearing Rand Fishkin’s presentation of successful case studies, it was interesting to see the real secret behind the most realistic cases of viral content – the content is useful and relevant to their target audience!

Viral success in this case means that the sites are shared and  receive linkage from many different domains. Here are some of my favorite examples of viral success that were presented:

Epicurious
This neat interactive site shows a seasonal map of the US. You can click different states and months to find the best seasonal ingredients during any specific time. It’s a simple idea that’s easy to pull off but not that easy to think of. Kudos to Epicurious!

OkCupid
The popular dating site featured a write up dispelling myths about the success of profile pictures. For example, women seem to get the most responses with a flirty, smiley face. Interestingly enough, men who received the most responses from their profile picture were not smiling. This is an interesting and fun article that even got OkCupid a write-up in the New York Times.

Boston
This was one mildly successful example that could’ve been improved. During the presentation, I thought it was great that it was critiqued so that others can learn about formatting and design when thinking of their viral efforts. The site showcases exciting tidbits about how the CIA used magic and trickery in their tactics.

Does Social Media Help or Harm Your Blogging Efforts?

Everybody uses social media advertising to promote their blog nowadays. Besides, what good is so good about blog without the sharing aspect? But, does social media actually help or harm your writing efforts? Either way, it’s important to look at both sides of things before you implement a social media plan for your content.

How It’s Helpful
The best thing about social media is that it gives you the power to share your content beyond just your blog domain. Through your RSS feed, Twitter retweets, Facebook ‘Likes’, diggs and more, these tools give you the opportunity to give your writing exposure. When paired with your online network or blogging community, social media broadens the audience that has access to your posts. How awesome is that?
Social media is also a great way to get ideas for new topics to write about. Let’s face it, writing is fun but not when you run out of things to write about. Searching my favorite blog communities is the best cure for my writer’s block. Even if you’re just feeling lazy, you can expand on a comment you’ve been meaning to make or react to a current news story.
Sharing through social media also provides an open way for you to strengthen your online brand while demonstrating your knowledge.

How It’s Harmful
Now, on to how social media can be harmful to your blog. Two words: damage control. If you’re a big brand, you really have to watch what you say. Is it wrong to say that readers are waiting for you to make a wrong movie? Just take a look at Consumerist who reveals the mistakes and slip ups of big companies. They also take consumer tips!
It’s easy to give into information overload on social media networks. Some bloggers argue that social media can also be a sheer waste of time. While you start using social media as a way to find ideas, it could lead to clicking irrelevant sites that just pointless to your blogging goals!

How about you? In my experience, social media has been an extremely helpful part of the blogging experience. I started my first foray into guest blogging and it’s going better than I initially expected! Again, it’s the social aspect that made this all possible.

Thoughts from Prince & Kenny G: Is the Internet Dead?

Prince Slams the Interwebz
In a recent interview, Prince talks about how he has turned his back on using the internet and iTunes to promote his music. Instead, Prince is opting to give the UK’s Daily Mirror readers FREE copies of his new album. The interview also shows that Prince has shut down his own official website. This doesn’t come as a surprise to me, coming from a man who shut down his biggest fan site a couple years back. But what exactly is his logic behind this? This is what he has to say:

“The internet’s completely over. I don’t see why I should give my new music to iTunes or anyone else.”
“The internet’s like MTV. At one time MTV was hip and suddenly it became outdated.”
“Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can’t be good for you.”

Kenny G Loves the Internet
Don’t worry, Kenny G is ready to stand up for the internet. Like Prince, he’s also promoting a new album but admits that he isn’t too “Internet and download savvy”. In a short interview with the sax master, Kenny states:

if the Internet is dead “then I must be dead, too, ’cause I use it all the time.”

So, whose side are you own? I don’t really get why Prince is alienating what’s left of his fan base… You can’t just completely blast the entire internet and say that it’s no good. That’s like people who claim that they don’t watch TV or read books. Really? With all the choices out there? I doubt that Prince will do any backpedaling now but we’ll see how his new album does.

PS) Did you know that Kenny G was one of the original investors of Starbucks?

What Do You Think of Facebook Marketing Solutions?

What is It?
Facebook Marketing Solutions is a Page run by Facebook’s very own employees. It’s a resource page for brand marketers to share and learn about marketing on the social site. Though the Page was founded early last year, I haven’t really noticed it until it showed up in my ‘Recommended Pages’ box. The Page also some helpful tips on how to build your brand presence, engage your audience and spread your message.

An Interesting Concept
Make sure to check out the Discussions tab to see what people are asking and answering. It seems to be an interesting concept but I see that a lot of topics are overwhelmed with spam. For example, the latest discussion is titled ‘Please Like my FB page’. If this continues, I can see how it will be a lot more problematic than helpful.
Facebook is taking a stand to help marketers get a better understanding of their changing game. As far as I know, Twitter doesn’t have a resource similar to this. I’m not sure how well this would work for Twitter where spam seems to be even more prevalent. I’m noticing a lot more spam accounts that are following the emarketed profile. Schemes like: cash for gold, win a free iPad, vacation home rentals etc.

Things That Could be Improved
There are cool case studies on Coca-Cola and Starbucks but what about the little guys? I think this Page is lacking information for local business and smaller businesses that are just starting out. They seem to be taking suggestions into consideration so I hope they add more info about this in the future. I’d definitely like to see more info for small businesses and less spam.