The Benefits of A Live Stream

The Benefits of A Live Stream

Live video content has been around for a while but has now been incorporated into a number of different popular social media platforms such as Facebook, Instagram and YouTube. Streaming content online is a great way for brands to share meaningful information to users and connect to a larger audience. Including live video broadcasts on these social media sites can make your brand seem more relatable and accessible to potential customers.

The live video features on Facebook and Instagram are useful not only because they reach more people but they also give users a chance to interact with you in real time. People can write comments or ask questions and you can respond as you are seeing them during your live stream. This real time communication can be essential to converting customers and getting people to be more engaged with your brand.

One of the biggest benefits of a live stream is that it can give you a chance to educate users about your brand and what your company is all about. You are able to promote your company in a more personal way and make sure that people are listening and will hear your message. The content can be more rich and entertaining in a way that people will be more inclined to respond.

Live streams are also useful at conveying a sense of urgency to help convert people into becoming paying customers. You can talk to customers about a limited time offer or a particular promotion that you want them to take advantage of during the course of the video. Users might be more interested in converting with the longer and more informational content of live streams rather than a quick ad.

Live streaming allows you to communicate directly to people and the more live stream videos you create, the larger the audience you can reach every time.

The Netflix Digital Marketing Midas Touch

The Netflix Digital Marketing Midas Touch

Netflix has become a staple of entertainment in people’s homes and this is partially due to their smart advertising campaigns that get people interested in their content.

Netflix subscriptions have increased from 30 million  in 2012 to 120 million today and the number is expected to keep rising. People love Netflix because of the content but also because the product is personalized to give users what they want.

Netflix focuses much more on content personalization than other entertainment companies by using proprietary algorithms to predict what kind of content users will be likely to watch and hiding everything else. Although Netflix has spent a lot of money and time investing in engineers to create these algorithms other companies can still benefit from focusing on personalization.

Using tools that help personalize websites based on what users have visited in the past can be an effective technique in creating a more personal experience like Netflix.

Another technique that Netflix has proven to be very successful with is their email marketing campaign. Netflix emails contain branded content, moving images and GIFs to catch user attention and get them interested in watching new shows or movies as they are uploaded to the site. Their simple email designs incorporate themes from the show and are still easy to read for people who to tend to skim emails.

In looking at Netflix’s digital marketing approach, making things simple yet highly personalized tends to work best in reaching a bigger audience. People want things to be easy and to be uniquely catered toward them and their personal interests. Personalization helps anticipate users needs and wants, which will make them more likely to become a loyal customer.

Personalized content and simple advertising campaigns like email marketing can go a long way to appealing to more people overall.

5 Ways to Step Up Your Insta-Game

5 Ways to Step Up Your Insta-Game

Instagram is one of the most popular social media sites for all kinds of demographics and it is crucial for your brand to be as active on the platform as possible. If your company isn’t getting the kind of results you want from Instagram then it may be time to try some new strategies that will boost your engagement.

There are plenty of useful tools to help promote your brand and increase your visibility.

1. Interactive Hashtags

Hashtags are an easy and quick way to boost engagement and get people to showcase your products with their own posts. You can repost photos from users that include the hashtag which will motivated them to get more involved with your brand so they can be featured on your site.

2. Instagram Worthy Giveaways

As part of an interactive hashtag you can incorporate a giveaway to gain people’s interest and give them incentive to post about your products. You can also use the giveaway as a chance to let people test out new products and share about them to their followers.

3. Story Highlights

Instagram stories are a great way to engage followers but they disappear after a day. Story highlights allow you to keep your best stories on your profile, especially the most valuable ones to your marketing campaign.

4. IGTV

Instagram recently launched a new app that allows users and marketers alike to post long-form videos. It offers marketers a chance to create engaging ads and videos with more information so that followers can learn more about your brand.

5. Collaborate with Influencers

On Instagram, influencers can have a lot of sway over their followers and if you collaborate with them they can promote your brand and specific products.

Finding new and creative ways to market on Instagram can help you make sure you are getting more engagement and better overall results from the platform.

Google Ad Banner Sizes

To run image ads in AdWords, you’ll need to know about google ad banner sizes & prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad — websites on desktop browsers or on mobile devices. We recommend creating banners in the first 8 google ad sizes listed below for standard Remarketing and Display Network campaigns.

When creating your banners you are allowed to have animated .GIF’s that loop for up to 30 seconds (we usually loop for 29 seconds to be safe). You are not allowed to have strobing lights or deceiving images / content that would trick a viewer into clicking your ad.

You can review Googles Image Ads Policies to ensure your ads will not be denied.

Google Ad Banner Sizes For Desktop Computers

 

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWF

File size limits: 150 KB or less for all files, this is due to loading times of larger files.

Supported ad sizes:

google ad banner sizes

  • 250 x 250 square

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 200 x 200 small square

This ad size can appear at the top, on the side, or on the bottom of the page.

 

  • 468 x 60 banner

This ad size can appear at the top, in the middle, or on the bottom of the page.google display ads

  • 728 x 90 leaderboard

This ad size can appear at the top, in the middle, or on the bottom of the page. 

  • 300 x 250 inline rectangle

This ad size can appear at the top, on the side, or on the bottom of the page.google ad sizes

  • 336 x 280 large rectangle

This ad size can appear at the top, on the side, or on the bottom of the page.

  • 120 x 600 skyscraper

This ad size can appear on either the left or right side of the page.

  • 160 x 600 wide skyscraper

This ad size can appear on either the left or right side of the page.

  • 300 x 600 half-page ad (rarely used ad size)
  • 970 x 90 large leaderboard (rarely used ad size)

This ad size can appear at the top, in the middle, or on the bottom of the page.

Google Ad Sizes For Mobile Phones

 

You can also create image ads to show on iPhones and other high-end mobile devices with full HTML browsers.

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 320 x 50 mobile leaderboardgoogle ad sizes
  • 200 x 200 small square
  • 250 x 250 square
  • 300 x 250 inline rectangle
  • 320 x 100 rectanglegoogle adwords banner sizes

 

6 Interesting Facts You May Not Know About Google

6 Interesting Facts You May Not Know About Google

Google handles over 1 billion search requests per day. But even though Google is a household name for most of us, how much do you actually know about this unconventional company?

Keep reading to find out 6 interesting facts that people don’t typically know about Google.

1. Google was first stored in a Lego tower

The founders of Google, Sergey Brin and Larry Page, started Google in 1996 as a PhD research project at Stanford University. Initially housed in a friend’s garage, the initial 40GB search engine was stored in hard drive enclosures made of Lego. Although it seems a little strange to do this, it was actually pretty practical. Lego is tough and allowed easy and cheap expansion as the algorithm grew in size.

Today Google indexes over 100 million gigabytes of data and operates huge data centers around the world, there are at least 12 located in the US.

2. Google mows its lawns with goats

As part of their environmentally friendly mission, Google rents 200 goats to clear fields of weeds and brush at Mountain View HQ. They think the goats are ‘cuter to watch than lawnmowers’ and less noisy and pollutant. Interestingly, it costs them about the same to use goats as it does a lawnmower.Google mows its lawns with goats

Google is into sustainability in a big way and has invested $2.5 billion in renewable energy projects. They also buy ugly veggies from local vendors for their cafe to save on food waste.

 

3. Google’s original name was ‘BackRub’

Google is well known for naming its algorithm updates after animals, some of the most famous are: Hummingbird, Pigeon, Panda, Penguin and Possum.

But Google itself had a quirky name originally, it was called the ‘BackRub’ search tool. The name was applied to the search engine by Page and Brin because it found and ranked pages based on backlinks, rather than page titles. The name was changed in 1997 to Google because they thought it was a better representation of the amount of data they were indexing.

Google is a wordplay on ‘googol’, which is a mathematical term for the number 1 followed by 100 zeroes, and fitting for a company that organizes a huge amount of web data. But when a search was done to see if the domain name was taken, the searcher spelt it ‘google.com’ instead of ‘googol.com’ and it stuck.

4. Google bought a company a week

Google is one of the largest most profitable tech companies in the world, and has deep pockets when it comes to acquiring promising new businesses, or taking over existing ones. At one stage of aggressive expansion in 2010 and 2011 it was purchasing more than one company a week. The Google acquisitions are part of a larger holding company called Alphabet Inc.

As of August 6, 2018 Alphabet had acquired 218 companies, some of the most notable being You Tube in 2006 for $1.65 billion and Motorola Mobility, for $12.5 billion. Google almost bought Tesla at one stage in 2013, when the electric car company wasn’t doing too well but business picked up in the nick of time.

5. Google outage decreased Internet usage by 40% 6 Interesting Facts You May Not Know About Google

On August 16, 2013 between 3.50pm and 3.55pm Pacific time, Google suffered an outage that caused the Google.com homepage, YouTube, Google Drive, and Gmail to go offline. During that time global internet usage decreased by 40%.

Google has a market share of about 90% of all search engines. So this rare occurrence shows how reliant people are on Google and all its products. Luckily for Google the outage only lasted for 5 minutes but it still cost them $545,000 in revenue. Ouch!

6. Google python goes missing on April Fools Day

In 2001 an email was sent to Google employees in the New York office informing them a 3 foot nonvenomous python named Kaiser had escaped its tank and was missing. The timing of the email was unfortunate, 1 April ‘April Fools Day’. Workers didn’t know whether to believe the email or not but it wasn’t a joke.

Kaiser was finally found 3 days later and removed from the premises. Turns out he belonged to a Google engineer who had taken advantage of the New York office’s policy to allow pets at work. ABC News reported the story calling it ‘Another Successful Google Search’.

GIF 101 – How to and Why?

via GIPHY

With social media marketing, creating diverse kinds of media can be a useful strategy to keep people’s attention. In addition to images and video, incorporating gifs in your posts can be a fun way to showcase your brand and company’s personality. Gifs are not only entertaining, they can also be a powerful tool to communicate with your audience.

A GIF is essentially a series of bitmap images that are linked together into a single animated image. They have lower frame rates than videos so they generally are smaller files that are easier to share online. They can also be quick and simple to make using GIF conversions sites online like GIPHY, Make a Gif or Gifs.com.  

Using these sites you can choose a video to upload that you have on your computer or find one on YouTube or Vimeo and simply paste the URL into the converter. Once you upload the video to be converted you can decide on the length that you want for the GIF and set it using time stamps. You can then add text to highlight dialogue in the video since GIFs don’t include sound.

Once you’ve completed your GIF you can download it and drag it into your web browser where it will start looping. GIFs are useful because they play instantly and will continually loop so that people browsing social media will see it immediately. They don’t require any time or commitment to watch it the way a longer video might so it can catch user attention more easily.

GIFs are simple yet appealing and engaging for social media users. They also offer variety to your posts so that you are keeping people interested with different types of media instead of only sharing photos or videos. Using GIFs occasionally in your social media posts can be an effective way to boost engagement and increase brand awareness.

 

Real Time Event Marketing

Real Time Event Marketing

With changing technology, people expect things to be instantly available, convenient and easily accessible. Businesses need to meet those needs by providing customers with the immediate information that they need and simple ways to take action. That’s why real time marketing is so crucial in today’s advertising world.

Real time marketing means advertising that takes place in the moment and connects to your audience at an important or ideal time. This is especially useful for social media posts because they tend to be more effective when they take place as an event occurs. Instead of posting an album of photos after an event has ended, with real time marketing you can share media as the event is happening and get more people involved.

When businesses use real time marketing it can still require a lot of special planning even though it appears to be spontaneous. The company will need to brainstorm the best strategies for letting people know about an event and responding to their feedback or questions as it is taking place. If you plan your real time marketing strategy well you can incentivize more customers to attend or participate in your event.

One useful tool for real time marketing is to share a live stream video of your event as it is happening. You can prepare by letting people know about the live stream ahead of time and planning out what aspects of the event you want to showcase in the video. You can also use other tools like pictures, links, promotional codes and other types of media to give people useful information they might need.

As you practice real time marketing, it is important to stay connected with your audience and respond to comments and questions in real time as well. Customers will enjoy being engaged with your event and will be more likely to attend in the future.

What Are Your Digital Needs?

What Are Your Digital Needs?

Understanding and assessing your company’s digital needs can be a difficult task as it can encompass so many different things. Your digital needs could include anything from website design, social media, digital marketing, SEO and much more. There are a number of unique factors that can come into play as well such as your marketing budget, your internal staff and your company’s goals.

A good way to start to determine your digital needs is to focus on what your specific goals are online and what your strengths and weaknesses are in relation to those goals. One of the biggest digital needs that most companies have to work on is their online marketing strategy. Are your current marketing plans increasing traffic and driving leads and sales?

You can assess which aspects of your digital marketing plan tend to work well and which ones need to be updated. These can include SEO, content creation, social media, web analytics and reporting as well as marketing automation. You may need to incorporate or improve some of these categories in order to meet your company’s digital needs.

Digital marketing is crucial but you will also need to be able to attract people to a well-designed and functional website. Any issues with your website could drive away customers so your digital needs could include updating and redesigning your site to the best possible version. It should be easy and straightforward to use, aesthetically appealing and have no technical problems that could deter visitors.

Your website and digital marketing plan should be a top priority as well as making sure your social media sites are posting effective content regularly. A successful business should periodically assess their digital needs and make the necessary changes to ensure that they are using available digital tools in a way that benefits them.

Balance Between Creative and Analytical Marketing

Balance Between Creative and Analytical Marketing

With any marketing campaign you will need to have both a creative idea and an approach that will work based on data you’ve gathered. Businesses need to make sure that don’t rely too heavily on analytics in their marketing but also don’t avoid the necessity of analyzing data to focus solely on creativity. A balance of both strategies can make marketing more effective at reaching new customers.

For some companies, incorporating both a creative and analytical approach will require them to change their mindset and practical aspects of how they create marketing campaigns. At the outset of creating a marketing campaign they will need to encourage creative ideas and innovation for new marketing content. They will then need to learn how to refine and perfect those ideas through lots of testing and data-driven analysis.

A creative idea is only one part of producing a marketing campaign that will function the way that you want it to. When you put a creative idea into practice you need to get feedback on how it is performing and use to data to determine how it can be adjusted to work more effectively. Testing, analysis and revision are aspects of marketing that many businesses don’t focus on enough to get the results they want.

To create more balanced marketing, businesses will need to hire both creative minded people and those with a talent for analytics. Each team needs to have clear roles so that they can make decisions that incorporate both sides into the campaign. Creative and analytics staff members can create more balanced marketing by collaborating with each other on multiple projects.

Analytics can greatly improve marketing performance but it needs to be paired with unique and creative ideas that represent your brand. Balancing both creativity and analytics can be a rewarding challenge for any business.

Giving Yourself an Email Marketing Audit

Giving Yourself an Email Marketing Audit

Many businesses will periodically perform an email marketing audit to make sure that their emails are working the best they can. You may not even be aware when technical problems occur or if a certain format is not performing as well as you expecting. An email marketing audit can help you identify specific issues so that you can make the necessary adjustments in order to perfect your emails.

There are certain areas of email marketing that may be useful to look at during an audit. You can consider whether or not you have effective subject lines for your emails based on how many of your emails remain unread. If you have a low open rate then that could be a an issue to address by making more enticing subject lines that appeal to readers.

Another thing to look at during an email audit is how your sender name appears to readers. Does it look trustworthy or does it seem like spam? You should look at how the sender name is displayed and how the name impacts whether the emails are opened or not.

Other important aspects of an email marketing audit include personalizing more emails based by including the recipient’s name or sending specific emails based on their purchase history. You also need to make sure that the body of the email has effective copy that is increasing click rates, leads and sales. Content should be concise and compelling, urging the reader to take action.

One of the key elements of email marketing is having an effective call to action somewhere within the email. Your call to actions need to be clear and unique so that customers will read them and potentially click through. The goal of an email audit is to find ways to make adjustments that will get more customers to open and read emails and hopefully click through to your website to make a purchase.