Why Your Business Needs a Google Shopping Campaign

Why Your Business Needs a Google Shopping Campaign

If your business has a physical shop or an online store then you need to be taking advantage of every opportunity you can to advertise and sell more products. Services like Google Shopping are a way to present your products to people online so that they can comparison shop and search for specific items that you offer. A good Google Shopping campaign can boost your visibility and ultimately increase sales for your business.

Google Shopping is a part of the Adwords program run by Google which allows businesses to boost their name in a search. With a regular Adwords campaign you would be able to boost a link to your company website when someone searches for related keywords. With Google Shopping, when someone searches for a product that you offer they will see a picture of the item along with the price, other details and a link to purchase the product from you.

As a part of your online advertising campaign, Google Shopping is a good investment because it will allow customers to immediately see your product, compare your price with your competitors’ and click through to buy it online. It provides an easy shopping experience that will bring customers straight to you. Your sponsored ads at the top of the page will make it simple for the user to see exactly what they want and not waste time searching through your website.

Benefits of Google Shopping

As another form of advertising to include your digital campaign, Google Shopping offers numerous benefits to businesses that will complement your other marketing techniques. Shopping campaigns will not only provide more visibility to your products they also tend to have higher conversion rates than text ads. A shopping ad is a more visual way to present your business along with selling propositions that can appeal to customers.

Shopping campaigns can also include product ratings so that customers can see how your product compares with others in satisfaction level. Star ratings can be another visual way to grab a potential customer’s attention along with propositions such as “free shipping” or “lifetime returns” so that they favor your product over others. Customers who are able to see all this information from the Shopping ad are more likely to convert because they already know enough important details about the product.

Google Shopping ads have higher conversion rates on both desktop and mobile than regular text ads. A recent marketing report found that Shopping ads had a 21% higher rate on mobile phones and a 30% higher rate of conversion on desktops. That can make adding a Google Shopping campaign a great supplement to the marketing strategies you already have in place, especially when you are pushing a specific product.

When you use both Google Shopping and another Adwords campaign you can have your brand show up twice in a search which can help customers remember you. Brand reinforcement can be a great benefit of Shopping Ads because customers will associate the image of your product and seeing your name in the search results so that they will easily recognize your brand. The next time they think of a certain product they will think of your company and what you offer.

Marketing to Interested Customers

What is the most useful about Google Shopping campaigns is that they allow customers to find their perfect match in terms of products and businesses. You will be able to reach out to the customers that want to find you and exactly what you offer. Customers are likely to love your products and your brand if you offer a good competitive price and the specific item they are searching for.

These types of campaigns can also be very affordable to run because you will only have to pay based on the amount of customers that actually click through to your website. Google Shopping also makes it easier to prioritize certain products you want to sell because you can focus on them in your campaign. In a physical store you would have to push these products to the front or even drop the price in order to sell them but with Google Shopping you can simply create a focused ad.

If you are interested in Google Shopping you can start by setting up a Google Merchant account and then submit your products. You will then be able to bring in more customers by setting up your Shopping Ad.

A Google Shopping campaign helps you reach the customers that want your product and customize ads to sell the products that you want people to find. It can simplify the shopping experience on both sides with customers able to easily find what you offer and your business being able to maximize sales and increase conversion rates. Overall, Google Shopping is a win-win for businesses and customers alike.

How to Create Custom Audiences on Facebook

How to Create Custom Audiences on Facebook

If you are active on Facebook then you probably already have existing customers that you want to reach as well as people who might be interested in your brand.

Using the Custom Audiences tool on Facebook, you can retarget people who have used your business before or who have visited your website and advertise directly to them.

A custom audience can help you tailor a marketing plan so that you know exactly who will be seeing your ad which will increase your conversion rate and help you get a better return on investment.

Before getting started with using custom audiences, it is helpful to understand that there are a few types of audiences you can create. You can build an audience using an existing customer list such as email addresses and phone numbers so that you can advertise to them on Facebook.

You can also create an audience of anyone who has visited your website recently or engaged with your mobile app as long as they are also logged into Facebook.

Using a Contact List

If you have enough customer data to provide a list of email addresses or phone numbers then you can easily create a custom audience. You can start by compiling your list and saving it in the CSV or TXT format.

Then while logged into Facebook you can go to the Audiences tab under Ads Manager. Then you can click the “Create Audience” button, select the “Custom Audience” option and then choose “Customer List”.

Under the customer list selection you can upload your list of data or drag and drop into the Custom Audience box. After about 30 minutes your customer audience will be available on Facebook. You can then use your custom audience to increase your likes or create new ads to boost sales.

A custom audience created from your contact list can be beneficial because it will allow you to advertise to people who are more likely to respond to your ads. If the people on your contact list have bought something from your company in the past then they will be more inclined to like your page and remain interested in your Facebook feed and any advertising campaigns that you run.

Advertising to existing customers will not only boost sales but it can also increase brand loyalty as people remain familiar with your brand. It can generate more interest from customers recommending you to their friends and family as they continue to interact with you on Facebook. Existing customers are a the best way to create a more successful ad campaign.

Bringing Back Web Visitors

Another way to connect with people using Facebook is to create an audience of people who are interested in your brand but have not become a customer yet.

The custom audiences tool allows you to connect with people who have visited your website or your mobile app recently so that you can reach out and convert them to be a customer. It can open up possibilities for reaching a bigger audience and expanding your business.

In order to start creating this type of audience you will first need some tools to help track the people who visit your website. You will need to install a Facebook pixel on your website which is a small piece of code that will allow you to track people’s actions as they navigate your site. You can create the pixel in Facebook by clicking on Ads Manager, then click the Facebook pixel tab and then Create Pixel.

You can give your pixel a name and then add the pixel code that Facebook provides to your website. Once you have the pixel installed you can then create your custom audience by going to Ads Manager, clicking tools then going to Audiences,then create audience, select custom audiences and then click Website Traffic.

You can choose from different website traffic options including people who visit specific web pages, people who added an item to their cart or people who have made a purchase.

Creating Ads with Custom Audiences

Whatever type of custom audience you create you can easily design ads that are specifically targeted to them and to other factors that will help you reach the people you want to in any campaign.

You can create an ad, choose your custom audience and then select targeting options like age, location, gender and interests. This type of highly targeted campaign is usually the most effective option for marketers.

Using a custom audience and advertising directly to them can help you expand to reach people that are more likely to be interested in your brand. The ads that you create can give you insight into what kind of custom audience is the most effective for your campaigns.

The options that Facebook provides for custom audiences can help marketers get the most out of their social media efforts.

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Top Three Social Media Sites for your Business- Instagram, Facebook and LinkedIn

Social media has been a huge game changer when it comes to marketing online and it is crucial that every business has some involvement with social platforms. Social media has made it easier than ever to target customers and communicate directly to them so that you can achieve immediate results. You can tailor each marketing campaign using social media and personalize your ads to cater toward unique customer needs.

When it comes to social media it is easy to get overwhelmed by how many options there are as far as platforms. The most essential sites for a business to get involved in are Instagram, Facebook and LinkedIn. Using these sites for marketing can help narrow your focus so that you are not spending too much energy on several different social media campaigns.

These three sites are the most popular, with the largest demographics and the best options for creating effective ad campaigns that target specific customers. In order to have a good marketing plan for your business you need to be familiar with how these sites work and use them regularly to build up your fan base. Creating interactive marketing campaigns on each of these websites will help you start to see your business grow and expand its influence over time.

The Benefits of Facebook

Even though it has been around a long time Facebook is still considered the top driver of return on investment when it comes to marketing. Many people consider Facebook to be the most effective social media marketing platform on the internet. This is because it remains the most popular social media site that also offers affordable and highly targeted advertising.

Facebook has over 1.4 billions users with over 900 million of those users visiting the site every single day. That popularity provides businesses with the biggest opportunity to reach new people online in a wide variety of different demographics. With the wide reach that Facebook has, most businesses understand how important it is to have a presence on the site.

Facebook encompasses all demographics and people tend to spend a lot of time on the site, usually an average of 40 minutes a day. Their advertising services make it easy to target your campaigns based on location, age, gender, interests, and many other factors. Facebook also offers analytics to help you monitor the success of your ad campaigns and make adjustments whenever necessary.

Staying Connected with Instagram

Instagram was acquired by Facebook in 2012 and its popularity has skyrocketed since then. It is a social media platform that the modern generation has embraced because it is very mobile-friendly, highly visual and allows users to easily generate a mass following. For marketing, Instagram can be the perfect way to connect with users in a way that allows you to showcase your products and appeal to your target audience.

The preferred method of using Instagram is on the smartphone, although there is a desktop version as well. The mobility of Instagram makes it easier for users to see your posts anywhere and be engaged with your company at any point in the day. Visual posts are also a great way to market yourself in a new way that can translate easily over a smartphone.

Marketers on Instagram can also benefit greatly from using hashtags to make their posts and their brand more visible to the platform’s audience. Hashtags are more powerful and used more often on Instagram than any other social media site. They can help you promote your business and make it much easier for customers to find you.

Using LinkedIn for Business Marketing

Although it is geared specifically toward professionals and businesses, LinkedIn can still be a powerful tool for making new connections and marketing toward a target audience. It can be especially useful for business to business marketing because you can find easily find people in certain industries who are interested in what you offer. When it comes to B2B marketing, LinkedIn can be an even more important tool than Facebook.

Statistics suggest that LinkedIn is the most effective platform for marketing product launches and distributing news and information about new products. It is also very effective for lead generation with referral traffic that is higher than many other social media sites. LinkedIn can help businesses reach other businesses and get the word out about new products quickly and effectively.

No matter what audience you are trying to reach, focusing your marketing efforts on a few major social media sites will positively benefit your business. Sites like Facebook, Instagram and LinkedIn can offer you a way to connect with people and create loyal customers. Being visible on the web means taking the time to have a presence on these sites so that you can reach as many people as possible.

Top 2018 Web Marketing Strategies

Top 2018 Web Marketing Strategies

As we enter a new year and marketing trends continue to shift and change, it is important to stay connected with what is new in digital marketing. The strategies of web marketing are likely to change dramatically throughout 2018 and the sooner you plan for upcoming new approaches the more you will benefit from your marketing efforts. New trends can have a big impact on the success you have with marketing your company online so stay in touch with what’s current and you’ll see positive changes.

Personalized, Customer-centric Content

By now, most marketers are beginning to understand that people don’t respond to content that is too sales-driven. Content that is focused on selling a product does not perform as well because customers want something that is meaningful and useful to them rather than just another advertisement. Content needs to be useful, informative, helpful and unique in a way that doesn’t push a sale.

It is also important for content to be personalized so that it caters to each customer’s specific needs. People expect a personal experience with content that is less static and more dynamically rich. You can use a dynamic website with smart marketing automation to help deliver a unique experience for the customer that caters to their specific needs and preferences.

Influencer Marketing

The importance of having a team of influencers on social media has grown enormously this year and is likely to be a key strategy in 2018. Influencers can be a great way to spread brand awareness through positive word of mouth. People tend to trust and follow the opinions of non-celebrities on social media who are natural, genuine and enthusiastic about the products they recommend.

Influencers are people on social media sites like Instagram or YouTube who provide their followers with recommendations, reviews and other kinds of informative posts that can give people an idea of whether they will like a product. Having popular social media influencers that love your products and are loyal to your brand can have a big impact on your sales. An influencer that promotes your products will have a snowball effect as other people will be swayed to try your brand and create their own recommendation.

Personal Assistants

Another new trend in 2018 will be the use of screen-free searches with home assistants such as Amazon’s Alexa and Apple’s Siri. These types of searches are growing in popularity as people can simply do voice searches instead of having to type their query into a smart phone or a computer. Voice-based services can also be a delivery method for content so it is important for marketers to get involved with personal assistants.

People using these kinds of assistants still want to engage with interesting content and be able to receive helpful answers for their questions. Marketing through voice searches will help ensure that people will turn to your brand in moments when they need something specific from their assistant. You can also create audio content geared toward your audience that provides them with information that they need.

Video Marketing

Digital marketing has become much more of a visual strategy in recent years and making videos is more important than ever. According to data, YouTube had 42 million unique visitors in March of 2017 compared to 40 million on Google. YouTube is now the most popular search engine on the web and it offers many opportunities to reach potential customers through video content.

Video marketing can be a great way to build brand awareness, inform and educate people, engage with customers, and communicate with your target audience. Making videos for your brand can be easy and doesn’t require great production value or a big budget. People enjoy watching videos that are authentic and have people communicating directly to them.

Content Developers

If you want to make great content that is appealing to your target audience it might be worth it to invest in content developers. You can hire writers, video creators, or other types of content developers who have enough experience to produce the type of content that is most effective. Content developers can help you attract a large audience or also personalize your content for the type of demographic you are targeting.

The content that you use to market yourself should be high quality, so saving some room in your budget for a professional can help you produce the best results. Content developers can facilitate engagement and communication with your audience which can be very valuable to your brand.

The new year will bring plenty of change to digital marketing trends but staying ahead of the game can allow to continue getting great results from your marketing. Following these trends can give you more potential in being able to market successfully to your target audience in 2018.

8 Video Strategies for Your Business

8 Video Strategies for Your Business

Video marketing has become more valuable than ever in the last few years and will continue to be a growing trend in 2018. Social media managers should be investing some time and effort into setting up video marketing strategies on a regular basis to maintain your business’ presence online. Videos helps deliver information quickly and in a simplified format so that your audience can easily respond.

Businesses that offer high quality videos with relevant information to their audience tend to see the best results. However, in addition to high quality content you will also need some effective strategies for marketing.

Here are some of the best video strategies to reach your target audience.

  1. Get Involved in YouTube

Recently YouTube has become the most popular search engine tool right alongside Google. Posting content on YouTube can help you reach a large audience while still catering your content to a specific demographic. Most major brands are now embedding YouTube videos on their websites to help deliver information to their visitors.

There are several different types of videos you can make on YouTube to create effective advertising such as getting started videos, tutorials, product demos, instructional videos, interviews, and behind the scene videos. You can also create videos that provide people with relevant information about your company so that they know more about you.

  1. Produce Lots of Diverse Content

Since there are so many types of videos you can create using YouTube, it is a good idea to produce as many forms of different video content as you can. The most successful video marketers on YouTube have an average of 181 videos on their channel while the least successful had an average of 29. Video marketers that do well on YouTube also have a broader distribution of video lengths ranging from 30 seconds to 20 minutes on average.

Making videos with a variety of themes, subjects and approaches can help keep your YouTube channel interesting to your audience. You need to give people a reason to subscribe to your channel and anticipate your next video.

  1.  Use Sponsored Video Ads on Social Media

Social media is crucial in the marketing world and it has become a competitive place for businesses to reach people. Paid ads can help make it easier to ensure that people see your content and video content on sites like Facebook tends to have 100% more engagement than the average post. Creating sponsored video ads and choosing targeting options on Facebook can help you stay connected to your audience.

  1. Create Personalized Videos for Followers

Social media platforms are a great way to really engage with your followers instead of just promoting yourself or your products. You can use videos as a way to connect with your fans and use the personal touch in a way that makes them feel special. Sending personalized videos directly to followers can help you let them know that you appreciate their business while also promoting brand loyalty.

  1. Market with User-Generated Content

One of the best ways to market your business is to leverage user-generated content on social media platforms as a way to get people more involved and interested in your brand. The easiest way to do this is to hold a contest asking followers to create their own videos using your company’s product. You can then publish the winning video on your site which will act as a testimonial for your brand and instill confidence in prospective customers.

  1. Take Advantage of Instagram and Snapchat Stories

Social media sites like Instagram and Snapchat are very brand friendly and a great way to reach a younger audience. Brands can use the Stories feature on both of these sites to share short 10 second videos that will disappear after 24 hours. This feature can be useful to reach your target audience with time sensitive information such as the details of a flash sale.

  1. Engage with Followers on YouTube

Part of your video strategy should involve making sure that you connect with people on your YouTube channel to keep them coming back. YouTube is a great place to build a community with your followers and being more engaged with fans can help drive more views, likes and comments on your videos. You can even listen to community feedback and create videos that are something your followers are asking for on your channel.

  1. Market with YouTube Advertising

Video ads on YouTube have a much higher click through rate compared with AdWords and video ad networks. Paid ads on YouTube can deliver positive results through a number of different hyper-targeting options including contextual, behavioral, geo, retargeting and search. This type of advertising can help drive engagement and increase sharing for your videos.

Video marketing is no longer something your business can ignore. Using some of these video strategies can help you see better results from your marketing efforts overall.

2018 Digital Marketing Conferences

2018 Digital Marketing Conferences

Looking to keep up to date with all the latest in everything Digital Marketing this year? Attend a conference! Whether your focus is Web Development, SEO, Design and UX or Social Media you can find events, workshops and seminars that can help you grow.

Get out of the office and away from the podcasts and webinars and listen to leaders in your industry up close and personal. Not only are these events good for learning they are great networking opportunities.

Find upcoming events in your area you’re interested in here!

Did You Get Reported on Instagram for Music Copyright?

Did You Get Reported on Instagram for Music Copyright?

The rules of copyrighted material on the internet can be confusing at times and people might not expect their content to get taken down when it just posted for fun on their personal profile. However, Instagram has started using a new technology that allows them to recognize and automatically take down any video that contains copyrighted music. The algorithm Instagram uses is similar to the one YouTube has employed to tag users that have copyrighted music in the background of their videos.

When YouTube flags a video they might take measures such as muting the audio track but Instagram will simply remove the video and send the user a notice. You might have received a notice saying “your video has been removed because it included the following content” with a list of the song or songs in the video. The good news is that you can still post the video later by appealing the removal if you have permission or plan to get permission to use the music.

Avoiding Copyright Problems

Unfortunately, if you do not give credit the owner of the music or do not receive their permission to post it then you will not be able to repost your content. It is important to remember that you must always be careful to give credit to musicians or writers whenever you add a soundtrack to your video. This is true of any photos as well because posting someone else’s photography also qualifies as copyright infringement.

If you are re-posting someone’s video or photo, always give them credit for their content and even ask permission if you can. With music you can credit the artist but in some cases this will not be enough to avoid the problems that can occur with Instagram. If the app still detects copyright infringement then you can attempt to appeal in order to get your video posted.

Appealing can be relatively simple as the notice you receive regarding your video being removed will typically contain a button to click that reads “appeal”. If you have not already done so you can try to contact the owner of the music. If it is a local band or artist then it may be possible to negotiate payment and get their permission in writing which will help you successfully appeal.

When it comes to very popular mainstream music it can be more difficult to get the rights to post the owner’s content. You will need to prove to Instagram that you have permission to use the music in order to re-post your video. Without permission you will have to find different music or re-post without audio.

Other Options for Posting Music

Sometimes you can get around the copyright algorithm by making slight changes to the music so that it is not detected and flagged. With an altered version of the song you may still get the effect you want in your video without having to worry about getting in trouble with Instagram. You can use video editors to help you put together your background music with the images.

Another option preferred by many people who create their own content is to look for copyright free music online. There are libraries of stock music that you can use in any project you want without worrying about your video getting removed. Some artists willingly put their songs into the public domain and people are free to use this music for their own content.

There is also the option of purchasing music that is “royalty free” meaning that you pay a one time fee for the rights to the song and can use it as often as you’d like without paying again. Instead of paying licensing fees for each use you pay one fee initially and have the ability to continue using the song. This can simplify copyright issues and make it easy to prove that you have permission for the music to Instagram.

If you or anyone you know has their own original music this can also make a great addition to your video and help you support local artists. Make sure you give them credit and pay them any fee that they feel is fair for the use of their song.

Although you might feel disappointed if your video was reported, you can still create content and add great music without creating any copyright issues. Take the time to learn more about how copyrights work and be cautious whenever you are adding background music. Instagram can still be a fun place to post original videos with a soundtrack you are happy with.

If you want to learn more about copyright issues you can read more in the Instagram help center and research the best ways to post videos with music.

An Instagram Approach for Your Brand for the Holidays

An Instagram Approach for Your Brand for the Holidays

The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.

To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.

Visual Holiday Themed Profile and Posts

People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.

It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.

People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.

Encourage Engagement with Interactive Posts

Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.

A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.

An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.

Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.

Promote Holiday Sales

An Instagram Approach for Your Brand for the HolidaysEngagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.

If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.

8 Tips to Market Your Products for the Holidays

8 Tips to Market Your Products for the Holidays

The holidays are always a major boost in sales for most businesses, and getting a head start on marketing will help you get the most out of this time of year. Starting your holiday marketing plan early can ensure that you are prepared to for what the holidays might bring and also allow you to meet your sales goals. Here are some ideas on how to market your products for the upcoming holiday season.

  1. Think of Ways to Market Products as a Gift

Certain products may lend themselves to being sold as gifts but others may need a different approach so that consumers think of your products as options for their holiday shopping. Gift certificates and gift cards are always an easy way to get customers to think of you during the holidays. Even obscure products can work for the holidays if you come up with right angle and market it as a great gift idea through social media and your website.

  1. Use Repetition and Remarketing

People decide to do their holiday shopping at different times throughout the season, so marketing and remarketing often can get people to think of your product when they finally reach the buying stage. You can send multiple emails, direct mailers or holiday cards announcing sales so that your ads aren’t overlooked.

  1. Offer Great Deals or Discounts

People are spending more during the holidays than they do the rest of the year and they will appreciate discounts wherever they can find them. If you can bundle your products or services into a deal customers will be more inclined to choose you for their holiday shopping. Create a gift pack of several products that they can buy for family or friends at a good price.

Offering discounts on different days throughout the season can help you target people based on when they tend to shop for their gifts. You can reach people who are last minute shoppers and need to find a good deal right before Christmas.

  1. Create Seasonal Ad Word Campaigns

If you are working on an online campaign for your products you can add in holiday related search terms for your ad campaigns on Google. If you create a campaign to target holiday shoppers you can add in terms like “gift” or “holiday” and also create specific landing pages that offer incentives to shop at your store such as free shipping or free gift wrapping. Make sure the copy you use in your ads and landing pages is seasonal and festive to get people in a holiday shopping mood.

  1. Use Holiday Themes on Social Media

During the holidays, make sure to add lots of seasonal posts and incorporate certain festive touches here and there so that people associate your products with the season. You can even include a holiday giveaway on social media to get people involved on your site. Make sure to ask for engagement as part of the giveway such as comments, shares or likes to boost your posts.

  1. Incorporate Holiday Email Marketing

Using holiday themes in your email marketing campaigns is just as important as social media themes. Fun, seasonal emails can entice shoppers to read your message especially if they are looking for holiday deals or gift ideas. Make sure to include seasons words in your email subject line to catch the reader’s eye and also include any holiday discounts in the subject as well.

  1. Have a Black Friday or Cyber Monday SaleHave a Black Friday or Cyber Monday Sale

The biggest shopping day of the year is Black Friday and many people get a good percentage of their holiday shopping done on the day after Thanksgiving. Many businesses are beginning to extend their Black Friday sales over the whole weekend to get an even bigger boost in sales and incorporate an online sale on Cyber Monday. Make sure to promote every sale online and through email so that people know in advance what to expect.

  1. Tailor and Personalize Your Campaigns

Marketing campaigns during the holidays can be more effective if you create segmented campaigns that target a person’s specific interest. Make use of any user data you have to set up more personalized holiday marketing tactics by advertising to people who have expressed interest in certain products or services. Always use ad copy that is relevant to the user’s interest so that they will be more likely to engage.

Marketing during the holidays can be one of the best opportunities to reach new customers, get bigger sales numbers and expand your following. Incorporating holiday themes and promoting discounts and sales are some of the most effective ways to get people to buy your products throughout the season. Holiday marketing helps people associate your company with Christmas shopping and they may even end up being a returning customer next year.

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

5 Reasons Why You Need to Start Looking at Voice Search for Your Business

The way people search for things online has been slowly changing because of voice command options like using Siri on an iphone or the Amazon Echo in their home. Instead of physically typing in something you are looking for, you can easily activate a voice command option and save time and effort. When people are on the go they might prefer to interact with a device through voice command to get an immediate answer.

Because voice search has become much more prevalent in our daily lives it is now more important than ever for businesses to start thinking about using it for marketing and optimizing for voice command searches. These are some of the key reasons why businesses should be looking into voice search as part of their marketing plans.

  1. Voice Searches and Devices are Growing

Although physically typed searches still represent the majority, the amount of people using voice command to find specific answers is growing rapidly. It is estimated that by 2020 at least 50 percent of all searches will come from voice commands. As the searches themselves grow, the amount of devices catered to voice search continues to expand with new technology.

When Amazon released the Echo device, it represented a major shift in smart devices because it acts as a home assistant that can play music, answer questions and control other devices. With the popularity of the Echo, other companies like Google and Apple are now planning to release their own versions to compete with the product. It is likely that the market for smart devices that incorporate voice search will only continue develop and gain momentum.

  1. Keywords for Voice Searches are Different

Something that businesses using search engine optimization must consider is that when people use voice search they tend to use different terms and phrases to find what they are looking for. When people physically type something in, especially on their smartphone, they usually keep the search pretty short. Typically a typed in search would be about two words so that the user can quickly get a result and they don’t have to waste time typing in a long query.

With voice command devices, people tend to say longer phrases out loud because it requires less effort than typing and they can get more specific results. People are more likely to ask the voice search a longer question such as “where can I get the best vacation deals” instead of just typing “vacation deals”. People often ask things in the form of a question when using voice searches because they expect it to understand and respond like a human would.

  1. Stronger Search Intent

One of the things that marketers are trying to identify with certain search terms is the exact intent of the user when they are looking for specific information. The type of short two word phrases that normally occur when someone is typing a search can make it hard to figure out the person’s intent in their search. With voice searches, people tend to show much stronger intent that can be easily interpreted by search engines and ultimately benefits marketers.

When people use voice search they are usually using longer phrases that include question words like who what and where which tend to indicate a greater readiness for action. Marketers can start to optimize for these question keywords for voice searches and be able to convert customers who are ready to make a purchase.

  1. Local Businesses Benefit the Most

While most SEO is optimized for location, voice searches more often include terms such as “near me” or “nearby” which can bring in a lot of business to local stores. Mobile voice search is actually three times more likely to be used to find local establishments than through text searches. Businesses with a local physical presence stand to benefit the most from optimizing for voice search.

  1. Faster Response, Faster Results

One of the reasons people tend to favor voice searches when they are on the go is so they can get a quick answer and take immediate action. This is great news for businesses that want to convert customers and are able to get to the top of voice search results. People searching may choose you for the product or service they want without spending too much time comparing and reviewing other websites.

As long as you have listing on sites like Yelp with your hours, location and phone information you can get customers who need your services immediately.

Marketing for voice search can help businesses tap into a lot of new opportunities. Voice search is only going to become more important as people adjust to new devices that focus on voice command. Make sure to incorporate voice search in your digital marketing and SEO plan to get the best results.