Do You Need a Chatbox For Your Site?

Do You Need a Chatbox For Your Site?

Live chats can be a useful way to provide customer support and interact quickly with people online who need assistance. A chatbox is often preferred among customers because they don’t have to wait on hold for long periods of time and they can usually get a more thorough response. Instant messaging is not only a better way to communicate with customers, it can simply provide a more satisfactory support experience for everyone.

Even if you have lots of content created to answer specific questions, there may still be confusion among users that want help with something. Live chat helps users get instant answers while they are still browsing your website. It can also benefit marketers because it can be easier to keep track of people’s feedback and make adjustments if there are recurring problems that come up.

Because customers prefer live chat, installing a chat box on your website can actually convert more visitors into leads. If you are able to help them quickly and provide the answers that they need they are likely to become loyal customers. They will feel more satisfied with using your website and you can build trust with them by offering the support they are looking for.

When adding live chat to your site you can consider where to place the chatbox and find employees that can cover the chat. A chat bot can respond quickly but it is not as effective as using an actual person to answer customer questions. You will need someone who can respond within a few minutes and provide as much useful information as possible.

A chatbox can increase conversions and help you build more customer loyalty. It can also give you insight into how to resolve common issues and provide better customer service on your website.

Creating Your Brand Style Guide

Creating Your Brand Style Guide

Every brand needs to establish their own style so that customers recognize them and have a sense of who they are as a company. One of the most important documents that any business can have is their style guide which helps ensure brand consistency throughout everything you produce. A style guide contains all the information necessary to create anything from an advertisement, website, social media page or anything else that needs to represent the brand.

Your style guide can help any designer quickly understand the specifications of your brand’s appearance. It should include important information such as your logo size and placement so that your logo will always look consistent. You can also include specifications of how not to use the logo so that a designer doesn’t take their creative ideas in the wrong direction.

Within the style guide you can also identify your color palette so that the colors of your brand don’t shift between different designers. You can include Pantone colors and CMYK values so that there is no variation or slight changes in color shades. The hex code for web use is also important so that the colors are the same in online ads or on your website.

Listing the fonts that your brand uses can also be crucial to maintain a consistent look throughout all your content. Fonts reflect your brand’s identity and typography that is always the same can create a more professional look for your company.

You can also specify other aspects of brand’s style such as iconography, photography style and brand voice. It is essential for companies to know what they want their brand to sound and look like to their audience and a style guide can help narrow it down to important details. Maintaining a consistent brand style helps your audience remember you and trust your brand.

Dealing with Fake Reviews

Dealing With Fake Reviews

Small businesses often have to deal with annoyance of reviews on their Google business page, Yelp or other site that are fake, negative reviews with low ratings. When someone owns a small company it can be obvious to them when someone writes a review that was not a client. Random people on the internet, disgruntled employees or other competitors may make fake profiles simply to post negative reviews of a business that they have had no interaction with.

Unfortunately it can be a bit challenging to prove to Google that those reviews are not valid in order to have them removed. You will need to carefully monitor your reviews and be able to make a case as to why they aren’t valid. Even though you may know for certain that these people were never customers, you need to be able to show Google, Yelp, Facebook or other websites that these profiles are fake and not legitimate complaints.

If the reviews don’t comply with community standards, the reviewer has a clear conflict of interest, they included profane language or if they are impersonating someone else then the website might remove them. There is no guarantee that the review will be removed but it can be worth trying to contact the website if you know for certain that the review is false. If you can’t get it removed, sometimes it can be helpful to write a response to the review and address their complaints politely so that other users can see both sides of the situation.

If negative reviews are a problem, often the best way to combat them is to work to attract more positive reviews so that they negative ones are less noticeable. Getting more consistently positive reviews on the page will eventually make the negative ones seem questionable to users.

Facebook Live Tips

Facebook Live Tips

Going live on Facebook can be a great promotional tool that allows you to really connect with your audience, get their feedback and provide them with important information. Brands use Facebook live to promote events, let customers know about new products or simply give users a behind the scenes view of their business. Marketing with Facebook live can be effective if your live broadcasts are carefully planned, interactive and targeted for maximum effect.

It is important to promote your Facebook live broadcast before it takes place so that you can make sure that people know about it and are more likely to tune in. Your broadcast won’t be useful if no one is watching so make sure to post about the day and time, as well as some highlights about what you will be discussing prior to the event. You can also think about timing the broadcast at a good hour of the day when your target audience will be most likely to tune in.

Your live broadcast will also have more of an impact if you prepare beforehand or even practice what will take place. If you are giving a talk about your company or discussing new products, make sure you have at least a loose script so that you don’t get stuck. You should also make sure you have a good lighting set up and a setting where people will be able to hear you clearly.

Another thing to remember about Facebook live is that people like to interact with you during the video. Make sure to be responsive when people tune in by talking to them, responding to their comments and questions as they come in rather than just performing a long monologue.

After you finish your broadcast, make sure to analyze the results to see what works the best for your audience.

Basic YouTube SEO Optimization

Basic YouTube SEO Optimization

Most businesses have begun to realize how crucial it is to use YouTube as part of a media marketing campaign. In addition to making lots of great video content, incorporating some optimization techniques can make your YouTube videos more effective through greater visibility in a search. SEO strategies can help ensure that your video comes up first, not only in a YouTube search but also through Google and other search engines.

YouTube allows users to manually add their own title, description and tags to make it easier for people to find your content. The first step in optimizing your video is using these options to your advantage so that you increase your visibility through the right keywords. You can use lots of keywords research to make sure you are adding the right terms that focus on user intent and make it more likely for them to find you.

Tags are important because they add keywords to your video and help classify the content. Make sure to only use relevant tags and avoid simply adding popular tags to make your video more visible. Picking the right thumbnail can also be helpful in appealing to users so make sure to pick an interesting image that shows your content is exactly what they are looking for.

Other advanced settings can also help improve visibility such as allowing embedding of your video. If your video can be embedded it means anyone can add it to their website which increases the rate at which it will be shared and viewed. Videos can also include a call to action so that the viewer can continue by clicking through to your website or other content you have created.

Part of optimizing means distributing your content as much as possible so that you can increase views and extend your reach. Make sure to share your videos on all social media to get better results.

Slack VS 5 Alternatives

Slack VS 5 Alternatives

Many modern businesses enjoy the benefits of using a messaging service like Slack in order to chat and collaborate with coworkers. However, Slack isn’t the only option for this type of communication tool and some are turning to alternatives to help facilitate workforce interaction. Here are some of the best alternatives to Slack.

1. Fleep
This communication tool is useful in its integration of email as part of its features instead of trying to replace it completely. Users can chat through their email inbox using Fleep and still use the regular email format to communicate.

2. Google Hangouts
Although it is not a free service like Slack, Google hangouts but it is an effective tool for sending direct messages and communicating with coworkers. Google Hangouts uses “rooms” as thread based conversations for people to collaborate on projects or ideas.

3. Workplace by Facebook
While Facebook isn’t a traditional platform to use at work, it actually has tools available for collaboration so that a team can live chat even with other companies. Chatting with outside companies can minimize some of the issues that come up with more traditional email conversations.

4. Microsoft Teams
As part of the Microsoft Office 365 tools, teams allows companies to use instant chats, audio/video calls and other features. Microsoft teams is mainly used in larger enterprise companies but smaller companies can use the free version of the tool if they don’t have a Microsoft plan.

5. Stride
Many people use Stride as a free version of group chat, video conferencing and other built-in collaboration tools. It has unique features to increase productivity such as isolating and saving specific tasks from conversations.

While Slack may be the most well-known workplace chat tool, there are plenty of equally useful alternatives that make it easier for coworkers to collaborate and share ideas.

Best Social Media Analytic and Reporting Tools

Best Social Media Analytic and Reporting Tools

Any time you work on a social media marketing campaign, it is crucial to utilize analytics tools. Having good analytic and reporting tools is a way for businesses to evaluate the effectiveness of their campaigns. Reviewing and paying close attention to analytics makes it possible to adjust social media campaigns until they get the kind of results you are looking for.

Finding the right analytics tool for your business means being aware of the most popular tools that have proven effective for many different kinds of companies. One of the biggest and most utilized tools is Google Analytics for both the performance of your website and your social media campaigns. Google Analytics allows you to see which platforms, specific posts or advertisements brought more people to your site.

Another great analytics and reporting tool is through Brand24 which is created specifically for web and social media monitoring. Brand24 is a paid tool that helps you analyze the performance of keywords on Facebook, Twitter, Instagram, and YouTube. You can also track engagement, influence, hashtags and other important aspects of your social media campaign.

One of the best social media monitoring tools is Cyfe which allows businesses to sync up data from many different kinds of marketing campaigns. Cyfe is especially powerful because it has multiple dashboards and integrations so that you can analyze many sets of data. It is useful not only for social media campaigns but also other marketing tactics like email, SEO, and online advertisements.

There are many analytic tools that can make it easier to keep track of your social media campaigns and look at data from your platforms to determine their effectiveness. Exploring different options can help you make sure that you choose the right tool for your business’ specific needs.  

Instagram Shopping 101

Instagram Shopping 101

Since Instagram added shopping options to the newsfeed and more recently to the stories feature, more businesses are finding ways to showcase their products to potential customers. Shopping posts appear as sponsored ads as users scroll through their Instagram account or when they are watching a series of stories. Instagram shopping posts allow you to tag products so that customers can click through to your website where they can purchase the specific item you are advertising.

In order to use Instagram shopping you simply need to set up a business profile in Instagram and add a shop section through your Facebook business page. Your Instagram account will then be reviewed and approved so that you can have access to the shopping feature. Once the feature is available you can add product tags and stickers to your posts and Instagram stories.

The shopping feature is beneficial to both businesses and customers alike because it allows brands to increase their visibility while helping shoppers find the products they will love. Businesses can provide appealing images of their products and tag up to five products per photo or video. With Instagram stories you can add one product sticker per story with colorful text that users can tap on to see more details about the item.

Instagram may also add a shopping channel on the Explore page which will allow users to browse through multiple brands and products based on their interests. People will be able to discover new businesses as companies also will be able to expand their reach to a bigger audience. The shopping feature overall is a way for people to view products that they might not have found on their own.

Using Instagram shopping is crucial for both small businesses and larger companies that want to reach people where they spend the most time online.

Are You Listening on Social Media?

Are You Listening on Social Media?

One thing to understand about your social media profile is that it should not be a one way street when it comes to interacting with customers. It is not always about constantly sharing the content and information that you want to reach people, it is also about listening to what people want. Your brand can become more successful if you take the time to listen through social media monitoring tools.

Social media monitoring is a great way to get to know your audience and analyze crucial data that will help you produce more effective campaigns. Monitoring things like brand mentions, strategies from your competition, back links and many other tools can help you improve in your industry. Social media monitoring also makes it easier to create targeted campaigns for your audience and connect with potential customers.

One of the most useful aspects of social media monitoring is being more aware of what customers are saying about you and improving your relationships with them.

Certain tools like Awario, Agorapulse, Tweetdeck and other companies offer social media monitoring so that you can track important information on the platforms that you use. These kinds of tools make it easier to identify leads and find people who are looking for recommendations so that you can reach them with your products.

These kinds of monitoring tools also make it easy to identify influencers and brand ambassadors that can target your potential audience. They can help you organize your mentions and be more aware of who is talking about your brand and what they are saying. Social listening allows you to learn and discover better ways of reaching people and how to adjust the way your brand is perceived.

The most important aspect of analytics and social listening is taking action on what you learn to improve your brand for the benefit of customers.

5 Warning Signs of a Bad SEO Firm

SEO_Agencies

Let’s face it: Virtually all industries have bad and good companies and the Search Engine Optimization field is not an exception. Signing up with incompetent SEO agencies in California can considerably harm your business.

But then, how do you figure out a bad SEO agency in California? To help you do that, this article focuses on how to recognize a poor quality SEO firm that can not only fail to drive traffic to your website but also pull it down altogether.

Below are the 5 Warning Signs of Bad SEO services California.

1. They Promise a Specific Number of Links Every Month
Companies that guarantee a set number of links per month are probably using black hat techniques or automated link building strategies. Useful links are as valuable as gold dust. They’re not easy to come by. The best links come from sites that are relevant to your industry. For instance, a link from a news article or publication that is relevant to your business tends to drive traffic to your site.

Obtaining these links can take a lot of time and work. So, there’s no way an SEO agency can guarantee a specified number of links each month unless they’re using black hat techniques.

2. They Promise to Bring In a Set Number of New Users
Whereas good SEO techniques increase website visits, it’s impossible to forecast the exact number of new users. Agencies that promise you a specified amount of traffic are simply lying to you.

And, if that promise is somehow true, you can rest assured that much of that traffic will either be irrelevant or inauthentic. Get an SEO agency that focuses on increasing traffic by looking at the overall trend instead of a quick jump up in users.

3. They Lack Transparency
Lack of transparency is one of the crystal-clear warning signs of a bad SEO agency. SEO companies that are hesitant to share their previous results most likely have nothing substantial to show you.

A reputable SEO agency should be willing to showcase their successful efforts with pride. Of course, you don’t expect perfection from an SEO firm and having a few failures in the past is unlikely to compromise your business.

You are right to choose an agency only if their success stories outweigh their previous failures. Stay away from companies that are reluctant to show you any results they’ve had with their current or past clients.

4. They Send You Cold Emails
Agencies that send you cold emails out of the blue are probably sending the same to thousands of other people. It’s a clear sign that such an agency hasn’t even taken time to research on the right clients to contact. Instead, they’re trying what is called “a quick numbers game.”

A good agency will first research your business to find out whether they can be of help to you. On the other hand, a bad SEO firm will not research your business and will employ a generic approach when doing your marketing.

seo techniques

5. They Promise Top Ranking in a Short Time Frame
Never engage in business with an agency that promises you top page ranking within a short span of time. Google does ranking periodically and not on a regular basis. There’s nothing you can do to speed up the process.

Your ranking depends on other site rankings, and it can take weeks or months. Google compares your site to other sites in the same niche to determine relevancy and popularity.

So, if someone tells you they can hasten your ranking process within a short time, it’s a hoax, and you may lose your hard-earned money if you fall into this trap. Search Engine Optimization can’t be done hastily unless it’s done poorly.