Radware recently released a report and infographic on e-commerce web page performance. From their findings of 2000 top retailers, 22% of the sites included were found to be slower than they were in 2012! Shocking? In terms of load time and usability, not even top retail stores were not keeping up. It doesn’t help that websites are becoming more complicated as businesses try to cram everything they can onto one page.
Here are some other notable finds:
– Since 2012, load times suffered across all 3 browsers (Firefox 17, Chrome 23 and Internet Explorer 9)
– The median page is 28% slower than the previous year
– The median load time for the top 2000 sites was 7.25 seconds (using IE 9), 22% slower than the previous year
– Only 25% of top 2000 e-commerce sites in the report use CDN (content delivery networks)
If your site is suffering from slow speeds, it could be a result of many things: unorganized site structure, lack of image/file compression, bad website hosting, relying on too many script requests, messy HTML code, using too many ads, and much more. Contact us for a free website evaluation today.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.