Now that you know about how Facebook ranks Top News posts (see previous post), you’re probably wondering how you can optimize your posts for optimal viewing.
To optimize your posts, you’ll need: regular updates that are also engaging.
As easy and simple as that sounds, you’ll find that there is much more to it, especially when you have to apply it to your target audience. Speaking of, here are a few things you can try:
This is a great example of a post that works because of the right elements. Adventure Time is a Cartoon Network show and this update includes: a video, a connection to being a fan of their Facebook Page, and a reminder of when you can watch their show.
So, the next time you think that just making a Facebook update will automatically make it visible to all your fans – think again! Social media marketing takes a lot of hard work and time and that’s why it continues to be such a big deal.