If you want to establish trust and credibility with customers, having a website is the first place to start. From there, it’s crucial to maintain an online marketing campaign that is aligned with your business principles and values.
Having an SEO friendly mobile website (or preferrably responsive website) is important for two reasons:
1) A site needs to rank #1 or not at all on mobile (according to a recent study)
2) Once potential customers land on a website, it better be optimized for their screen size or they will quickly leave
Having a mobile friendly website helps with credibility because it shows that a business is up to speed with technology and consumer wants/needs.
Have you ever stumbled upon a business blog only to see that it hasn’t been updated in months? Not only is this disappointing but it shows that the business has dropped off in caring about its online presence. Although it’s not necessary to blog everyday, an active blog shows that a business is committed to its marketing efforts. As many writers know, blogging consistently requires a lot of time, research, learning, creativity, discipline, and work!
Third Party & Social Media Profiles
It’s mind boggling that a company would leave a Yelp, Google+ Page or Facebook Page unclaimed, but it does happen. Claiming online profiles helps a business monitor their reputation, reviews and market to customers who are interested in their products and services. There is an SEO benefit to this as it strengthens local SEO to have business profiles completely filled out with correct information.
Having videos on a website, YouTube or Vimeo channel adds another dimension to how prospective customers perceive a business. Featuring employees, the office and a portfolio helps show that a business is reputable and knowledgeable. Videos also give businesses an opportunity to reach different customers on different channels while bringing it all back to the website and brand. Read more about our video services here: https://www.emarketed.com/website-video-marketing
Why a Small Business Needs an Online Marketing Team
Maintenance of a website and online marketing campaigns requires a lot of time and work. It is helpful to have a qualified internet marketing firm on your side so that you can focus on the offline aspects of running your business. Since maintaining your reputation and credibility is important, it’s crucial that you choose a company that can cater to your needs. At Emarketed, we’ve been in the business of helping businesses succeed online since 1998. Call us today at 800-WEB-5421 for a free consultation and website evaluation. We look forward to hearing from you!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.