It’s never too late to implement a useful mobile website design or update your current one. With more users searching on mobile devices, it’s helpful to look at some fundamental things to keep in mind that will help enhance your customers’ browsing experience. Here are some questions to ask yourself:
1. Do I really need a mobile website?
Depending on your business, a mobile site could be helpful or not so much. First, sit down and think of why you want a mobile version of your site. Do you want to help local searchers who are on the go? Will the mobile site be an extension of your desktop site? What key features of your site do you want to highlight on the mobile version?
2. Is my design simple enough for a mobile device?
A simple website design is always better than a cluttered one, especially when it comes down to a mobile format. A clean layout will help customers find what they’re looking for and it will also help with your site’s load time. Many times, users will face spotty signals or slow wireless connections. Many web designers will recommend using lots of white space and a single column design to accommodate a smaller screen. Also think about how your site will look in both portrait and landscape mode on the mobile device.
3. What is your call to action and how easily can it be found?
The call to action on your mobile website should match your desktop site. Customers should be able to see this message clearly and do it in as few steps as possible. For mobile devices, you’ll want to emphasize location with calls to action that include phone numbers, maps/directions and even click to call options. Don’t bury this information deep within your mobile site but don’t make it so front and center that customers can’t find anything else!
4. Have you tested your mobile website?
Testing is important on a regular website but mobile can make things more complicated. Remember to test on iPhone platforms as well as Android-based devices. If you don’t have real phones to test, there are many different tools that you can use.
Hopefully, you’ll have a better idea of what you want to achieve with a new mobile site design. Check out these helpful resources below and let us know what you think!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.