Have you ever browsed activities on sites such as Eventbrite, Meetup, or even events on Yelp? You might be surprised to know that organizing a local meetup can actually help your SEO and link building efforts.
Successful meetups are based on a common cause, so some events might include:
– A mixer for local businesses
– A free, informative presentation answering questions about your industry
– A social get together for alumni
– Getting together for a good cause or charity, like a beach clean-up weekend
– A gathering for a night hike
– If all else fails, your business can always sponsor a local event
Here are some reasons why these types of links will benefit your business:
It’s strengthens your link profile – Diversifying your links on local sites is always helpful and even if there is no SEO value (or the links are nofollow links), your site will benefit from the natural traffic from people who are looking for things to do in their area.
It’s essential for local SEO – Relevant citations are crucial and when your business is associated with local events in local businesses, it’s the best of both worlds! In terms of link building efforts, something like this would be more meaningful and helpful than auto-submitting your website to hundreds of directories!
Good publicity – Social media fans love supporting businesses for a good cause. Find one that speaks to you personally or your business as a whole. Depending on the event you are hosting or sponsoring, it will help your business brand to be associated with a good cause – helping others in need, cleaning up the environment, or supporting other local businesses.
It gives your business a chance to be part of the community – A free local event will always bring in traffic, virtually and in-person. While the link on the local meetup site will help your website, being at an event in-person will help your business by making connections that could never happen solely on the internet. This is what REAL networking is all about!
Explore different local meetup options for your business and let us know what you think!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.