Many may struggle to find new ways to market their business. Although a cutting edge pay per click advertising campaign may help draw attention to your company, you can’t truly be successful without relying on the basic principles of marketing. Happy customers are crucial to the success of your company and a little can go a long way. Companies who work hard to maintain great consumer relationships will have much to benefit from for years to come. As it is known in the marketing world, a happy customer may tell one or two friends. But, an unhappy customer will tell everyone they know about their bad experience!
Strengthen your Reputation
– Guarantees for your products and services: Guarantees and warranties can increase the value of what you have to offer. In addition, these small improvements can easily enhance your credibility as a trustworthy business. Potential clients will enjoy the risk-free offer and you can gain more loyal regulars. Also remember, don’t make promises that you can’t keep!
– Outstanding customer support: Customers like to have their problems solved in a timely matter. The quicker a problem can be addressed, the happier bother parties will be. Devote time or designate someone to take care of customer queries and ensure that they are answered in a timely manner. Consumers will appreciate a reliable company that can help them in their time of need.
Innovative Ideas for Email
– Creative ways to collect email addresses: Customers appreciate being updated with useful information but may not always be willing to take the initiative to sign up for e-mail newsletters. Whether it is through using social media internet marketing or more traditional methods, it pays to find creative ways to collect emails. Offering free informative PDFs, sign ups for a birthday promotion, email only discounts, or creating other incentives will help you achieve this goal.
– Integrating videos in your email promotions: Using video in email is still in its early stages. Tutorials, informative, and testimonial videos are popular and early adapters are reaping the benefits. Embedded emails are played automatically when messages are opened. This can lead to problems down the road so many are finding it helpful to insert a photo of their video. This may spark customer curiosity and clicking on the image will lead them to the actual video.
Sometimes, you may find yourself in a creative marketing rut. It doesn’t hurt to take a break and review the fundamentals. Do you have any basic tips that you would like to share?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.