If there’s any way that white papers can be interesting, Mike Stelzner found a way to do so. His webinar with Marketing Profs this morning was about “Maximum Search Results with Rich Content and Social Media”. In the hour, Mike explained how he successfully conducted the survey and shared the finished product.
Focusing on the Industry Report
If you haven’t heard of it already, this is the social media marketing industry report that we’re talking about. Nearly 900 social media users participated in this survey and here are the results – five stats from the report that caught my eye:
Spreading the News with Fire Starters
Getting people to participate in a survey is one thing, but how do you engage them in finding interest in your results? Mike passed the word along to a few key friends who have a lot of influence in the social media world aka fire starters. In Mike’s case, it was friends who had many friends or followers. Kinda like a ripple effect and things took off from there through word of mouth. Mike also took advantage of scheduling Tweets during relevant times of the day to catch the eye of his many followers. Well, it really worked as over 40,000 people read this report over the span of 1 month. Hundreds of blog comments and other mentions throughout the online community helped put Mike’s report on Google’s coveted first result for ‘social media marketing’.