Advancements in Internet technologies have made it possible for people to start businesses entirely on the Internet while working from the comfort of their homes. This also calls for an increase in the overall competitiveness in every single industry. With this in mind, it means that companies have to up their game in order to stay ahead. Luckily, email marketing surely isn’t going anywhere and still holds a lot of promise when it comes to growing a business and utilizing existing contacts, as well as to assist in building good standing relationships with customers, fans, and those people who might be interested in a particular business.
The only problem now is, how do you set up an email marketing campaign that people would want to open up – and once they do open up the email, how do you get them to click and make a purchase…. The answer often lies within the particular email marketing platform that you opt for.
Mailchimp has become one of the most popular options in terms of platforms used as autoresponders and for general email marketing purposes. In this post, we look at how you can take advantage of this platform to get your business up to speed.
Using The Mailchimp Platform For Your Email Marketing Campaigns
Mailchimp is currently considered a very popular option when it comes to choosing an email marketing platform. The system offers all the tools that your business may need in order to start building an email list and to take full advantage of an existing email list – essentially giving you what you need to grow your business and significantly boost your profits at the end of the day.
To get started with the platform, you will first need to create an account. New accounts are automatically subscribed to the free account status and give you access to a maximum of 2,000 subscribers, along with 12,000 monthly emails and a number of additional features that can be used to take full advantage of the platform.
If you wish to add more subscribers, send more emails, or gain access to more advanced features, you can subscribe to the Grow plan from $10 per month or the Pro plan from $199 per month, depending on your specific needs.
Once subscribed, it is pretty easy to start with your very first campaign. The initial step would be to create a new email list that contacts will be added to – you can choose to have all your contacts sent to the same list or rather create separate lists for multiple campaigns that you are running.
Once you have completed the initial setup, you will need to start building that list. Grab the integration code for the sign-up form and add it to your website – at this point, it would be a good idea to consider having a lead magnet that you can offer your subscribers. This can help people enter their email address and get your list to grow faster. You can promote the lead magnet on the form and add a link to the download on the platform.
Note that you can also utilize this particular platform in order to build a landing page – this can be great for setting up specific lead magnet campaigns with the primary purpose of adding more contacts to your email list.
After these processes have been implemented, the next step is to get your email list to grow and to keep in touch with the contacts that have already been added. The Mailchimp platform offers a simple system with a large number of templates that you can choose from – select a template that best matches the branding of your business, customizes the template and add some useful content, and then send it out to your subscribers.
While there are quite a number of email marketing platforms to choose from, many of them lack the tools needed to succeed in the competitive world businesses are faced with today. Mailchimp offers an easy-to-use interface, along with advanced tools that can help you get your emails noticed by subscribers. The platform also has a great selection of attractive templates to get people clicking.
We consider ourselves Maichimp pros here at Emarketed. We currently manage some large brands using Mailchimp and also utilize it for our email marketing platform. Give us a call at 800-WEB-5421 if you'd like to learn more about how Mailchimp can help your business grow.