If you’re looking for a new outlook on creating quality content creation, you don’t have to look further than an everyday object for a little bit of inspiration – the magnet.
Magnetic content is content that’s so good that it can’t help but attract more readers. And like a magnet, the end result can rub off on other people so that they’ll engaged and want to share it. Magnetic content doesn’t have to be a flashy term reserved solely for something fancy like an infographic or book download. Besides, how often do you look for the latest news to see a simple blog, article , or tutorial? Also remember, magnets range in size and even the smallest ones can be powerful.
Here are a few examples of magnetic content that you can begin with today:
– top 10 list
– how-to video
– strongly opinionated editorial piece
– personal and revealing story
– non traditional interview
– even cute animal pictures!
These are just a few generic examples, but you’ll need to ask yourself:
Is it relevant? Think about the relevancy of your content in terms of your: customers, competitors, industry and even your own business objective. If all these aren’t checked off on your list, chances are, it’s not as magnetic as you think it is.
This can be a tedious step that involves research, listening and being tuned in yourself. Being active on social media and the latest news helps!
Is it significant? Creating significant content with a purpose means being current and aware of popular trends. This can involve: current events, important local news, seasonal trends, pop culture events, and other trending topics. Be in the now and explore Google Trends for more writing inspiration.
Is it shareable? This is where your networking skills on social media sites matters the most. Having social media sharing buttons on your site is crucial, and it’s important to understand where most of your readership lies. Don’t overwhelm readers with a flurry of share buttons but showcase ones that are most useful for you and your readers. Infographics make it easy with an embed code. Slideshows are popular and you can easily add a shorted URL that you can use to track (bit.ly or goo.gl)
Does it inspire?The main idea behind magnetic content is that you want to share a compelling story. You want readers to have a reason for reading, sharing and feel inspired to do something. This can be a conversation starter and fuel social engagement that is important and relevant to your brand.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.