Love and hate – when it comes to search engine optimization, it’s normal to have these conflicting feelings. But you don’t have to feel hopeless and directionless. Don’t let the chaos of SEO ruin your outlook on website marketing. There are ways to get out of a slump.
Choosing the Right SEO Firm
Like any good relationship, it helps to know what you’re looking for. Are you looking for a generalist or a specialist? You might be interested in only one or a few aspects of online marketing, such as off-site link building or blogging. In these instances, it helps to really find someone who specializes in these areas.
If you’re looking for a company to help with all aspects of online optimization, it helps to seek out a reputable SEO company with experience in your industry. Make sure to ask for a free SEO website analysis to find out more about your weak areas that need help.
Think About Alternatives
If you don’t have the patience for a long-term SEO campaign, paid search marketing can help those who want more immediate results. Although organic optimization is popular, it doesn’t hurt to think about PPC as a complement to the SEO content on your site.
Speaking of complements: branding, video marketing, social media and reputation management are also aspects of online marketing that don’t necessarily deal with SEO directly, but make a great impact. If you’re too frustrated to deal with natural optimization, remember that there are other areas to spend your time. And this is great because you don’t want to put all your eggs in one basket.
Yes, SEO can be volatile and results depend on search engine algorithms, search volume and customer trends. Sometimes, these things are far beyond your control and the best thing you can do is sit back and wait until the dust settles. Read and learn about the current algorithm “weather” and remember that like with anything else, there will be ups and downs in your SEO campaign. Make the most of it and you can help reduce those numbers of downward trends.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.