When it comes to search engine optimization for small businesses, local search is more important than ever. If your content isn’t focused on geo-specific keywords, it’s time to follow this simple checklist that will help you succeed. Remember, this content spans across your website, blogs, and even social media profiles!
- Are you on Google, Yahoo, Bing and Yelp local listings? If not, get on that NOW! It’s free and fill out as much information as possible. Descriptions are a great place to sprinkle in some of your local keywords for that extra SEO boost.
- Get visual. How about some pictures of your place of business or neighborhood to spruce up your site or social profile? Adding visuals of your business and/or employees adds a personal touch to your products/services. It will also give your potential customers a chance to “meet” you.
- Emphasize your local loyalty. Wherever possible, be sure to include a local phone number with the area code for your location. I’ve seen plenty of SEO and web design sites with 800 numbers, no physical address – essentially making it impossible to find out where they’re located. No thank you – next.
- Use the right keywords. And I can’t stress this one enough! You’ll want to be using relevant keywords to your business that have a good amount of traffic so that you can capture some of that volume. What’s the point of ranking #1 for a term that only gets 100 or so hits a month? Another thing, be thorough when choosing your location keywords. Are we talking about Glendale, CA or Glendale, AZ?
- Track your results. For the more SEO-savvy, SEJ just came out with a helpful article about how to track your progress.
If you think these extra steps are time consuming, think again. Properly optimized content will be a valuable asset for your business in the long run. What are some of your favorite, easy tips for local search optimization?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.