Links, links, links. The more, the better… right? WRONG. This misconception started long ago and sadly, the myth still continues to this day. Your link building or keyword advertising campaign should consist of much more than just a one-dimensional view of obtaining links.
When it comes to link building, many people take a look at it from 2 main ways: internal links or external links. Whereas some people overload their web pages by interlinking, others go crazy by buying/submitting hundreds of links at once. In order to diversify and build quality links, you’ll consider a good mix of the following:
Comments, directory submissions, social networking, social bookmarks, infographics, widgets, videos, article submission sites, .edu/.gov links, blogs, press releases, and even paid links (in some rare cases).
That’s just some of many places where you can build links. What about how you link? Different types of anchor text include:
URL, company/brand name, exact match anchor text, partial match anchor text, and even your name.
Search engines love to see a variety of different links coming from a variety of different (and reputable sites). If your link building campaign consists of utilizing one or two method (multiplied by hundreds), this not only look unnatural, but it can also devalue those links that are pointing to your website.
Here’s a good example. If you’re selling handmade crafts, it would look unnatural to link a keyword like beautiful handmade gemstone jewelry hundreds of times. I mean really, who would use those exact words except for your own company? Instead, you should also use your brand name, variations of the keyword and even images. This is why many experts in the industry prefer to use partially matched anchor text because it’s more safe and stable in the long run.
Although there is no right way to build links, I sure think there is a wrong way – and that is utilizing too much of the same anchor text from a handful of domains. Diversify your anchor text, types of links and even look at no follow links as your friend (in moderation). All these techniques add up to a more natural link building profile that search engines definitely favor.