Sometimes, I think the term link bait has a connotation because you’re using it to “trick” others to link to your article. With that said, there are legitimate ways to link bait properly, especially if you have useful content to back it up. Link baiting is a great way to attract readers and bloggers who are willing to share your content. Here are some techniques you can apply to different content (blogs, articles, on site content and even social media posts)
The Shock Factor – Remember all those crazy Jerry Springer episodes? ” Something ridiculous like I Married a Horse” comes to mind. Having a shock factor can come from many ways: rants, critical reviews and debates are many ways you could bring people to your post. But remember, these extreme techniques can threaten your online reputation, so use with caution! There are also ways to use the shock factor without being over the top, such as building on surprising factor of interesting statistics that others can relate to.
Industry News – When there’s a breaking story, it’s crucial to post it and put your take on things as soon as possible. This way, you’re establishing yourself as being a reputable source by showing that you’re aware of the changing industry. For example in the legal industry, you’ll want to keep readers informed on the latest product recalls and dangerous products. In the fitness industry, you may want to comment on the latest diet and exercise trends.
Contests – Ideally, you won’t just give away a random product in order to have people link to your site or fan page. Instead, you can build customer loyalty by having customers participate in some way – even if it’s small. It can start with taking a photo or sharing a story or build to something big like having a logo contest. Have I mentioned that Facebook has changed things up for Pages? If fans don’t engage with your Page, your posts will no longer appear in their default News Feed! But that’s a topic for another time… The more fans invest into your contest, the more interested they will be in your brand in the long run.
Guides and How to Guides – Wiki, forums and Q&A sites are so popular because people always have a problem that they’re trying to solve. Creating step by step guides on a topic that you’re well-versed in will help establish your business as an authority figure. If you’re worried about giving too much away, you can start with a popular general topic. For example, if you look up a fettuccine alfredo recipe, there are SO many ways to make the same thing. It’s important to put your special take on the topic. You can do so by also adding helpful pictures, video and other forms of media content.
Creating quality link bait that’s also effective is NOT an easy thing. Not to mention that most successful methods require a creative spin. Every once in awhile, it doesn’t hurt to break out of the cycle and create something innovative within your SEO content. What’s your take on link bait and techniques that really work?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.