Ads over here and there… but who really clicks? As a business owner, your worst nightmare just really might come true if customers aren’t clicking on your ads. This infographic takes a look at banner ads and here are some interesting findings:
– Users ages 55 and older are most likely to click
– 39% of people clicked an ad because it showed a product that they were interested in or it made them interested in a product that they hadn’t previously considered
– 54% of people don’t trust most online banner ads they see
– 61% of people don’t click because they don’t want to be distracted
– 31% of people are worried that their internet behavior will be tracked
With all this uncertainty it’s understandable why companies might choose NOT to participate in using paid ads. Last week, GM made a huge announcement that they would no longer be participating in Facebook advertising. This was a big decision and must have been based on the fact that they weren’t getting a reasonable return in their whopping $10 million budget in Facebook ads. Some marketers criticize GM for completely abandoning ads on Facebook and let’s face it, competitors like Ford must be really enjoying it.
An argument can be made that all businesses must utilize Facebook ads but that’s simply not the case. This argument can also be made for Google paid search ads, text ads, display ads, geo-targeted ads and more. When it comes to a small business, it’s even more important to do the research, as most don’t have an extra 10 million to spare.
If you need help before planning an extensive search ad campaign, we can help evaluate all your options so that you can get the best return on your investment. Make sure to contact us with any questions.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.