How much does a hipster weigh? An instagram.
Now that that’s out of my system, let’s talk about Instagram’s new web profiles. As if Facebook and Pinterest weren’t enough… the world is now ready for a web version of Instagram. This move isn’t a surprise as Facebook bought Instagram for $1 billion earlier this year.
What does this mean for brands?
– Another platform to increase brand awareness and encourage relevant engagement (using #hashtags etc.)
– More flexibility in managing your profile because you’re not confined to editing everything on a smartphone screen
– Easily view content on mobile and desktop devices
– Potential for monetization in the future
– Showcase your brand’s content curation skills – especially helpful in creative fields like design and fashion/e-commerce
This is nothing but good news for businesses but it’s another story for consumers – it will take time to see how they react and engage. If you didn’t remember, iPhone fans cried afoul when Instagram was made available to Android devices earlier this year. Now, it’s safe to say that there will also be some people who aren’t happy that the once mobile-exclusive app is available to view on a regular desktop computer.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.