The holidays are an important time for any business to get a big boost in their sales and start to get new customers interested in their brand through seasonal marketing strategies. Your marketing approach on social media is especially crucial because it can help drive a lot of traffic to your site and generate more online sales. Instagram offers an easy way to showcase your products visually and create more engagement with your brand through comments and likes.
To get the most out of your Instagram during the holidays it is a good idea to develop a plan for how you want to reach people and market your products as potential gifts. Using holiday themes and posts can help people associate your brand with the season and they will think of you when they are coming up with their shopping list. You can also come up with ways to get people more engaged with your posts throughout the holidays and build up your brand’s presence online.
Visual Holiday Themed Profile and Posts
People love to engage with visual content online and Instagram is one of the best resources for visually appealing posts. You can start getting ready for the holidays by updating your profile with a holiday themed bio and photo and maybe even updating the link to a holiday landing page. Your bio is important especially for mobile users to get directly to your website.
It is a good idea to make as many holiday-related posts as you can but make sure to keep them varied and unique so that they don’t seem repetitive. You can frame some of your posts as advice and provide gift ideas so that people feel that they are getting useful information from you. Make sure that you take the time and effort to craft your images by experimenting with angles, lighting and filters especially when you are posting photos of your products.
People always appreciate great images and content that tells a story. Your posts can introduce holiday crafting or gift wrapping tips and other DIY ideas that can get them involved with your profile. You use your content to showcase your products in a way that really connects with your audience and will keep them interested.
Encourage Engagement with Interactive Posts
Throughout the holidays people are viewing a lot of advertisements on different platforms and it can be hard for your business to stand out. To stay competitive with other brands you can generate more interest in your company by boosting engagement. Create posts that are designed to get people talking and interacting with you in a meaningful way.
A popular type of interactive post is the “this vs. that” photo comparing two different items and asking your audience their opinion on which they prefer. These types of posts that tend to stir up controversy can get people to engage by commenting and getting involved in discussions with you and other followers. If you create these posts with holiday themes such as “egg nog vs. hot chocolate” people will be thinking about your brand more during the holidays.
An easy way to get people to engage more with a post is to ask an open ended question that gets people to talk about themselves in a conversational way. You can keep questions short, simple and specific but with the intention of creating deeper engagement with your customers. You can ask about their holiday traditions and post an appealing holiday themed photo to get people in the spirit.
Getting people involved through contests is also a good strategy during the holidays especially when it incorporates your products. Brands tend to benefit a lot from user generated content and a contest asking followers to post a photo with your product along with a hashtag can get people more familiar with your brand and spread the word about a new product you want to advertise. Create an incentive for people to get involved in the contest with a giveaway for the best photo.
Promote Holiday Sales
Engagement is necessary but what you want most out of your holiday Instagram campaigns is to convert customers to purchase your products as gifts. Make sure to use Instagram to promote any holiday sales and discounts that you are offering throughout the season. You can create short video ads providing information about the sale and include a link to your website or a landing page for the discounted products.
If you offer people good prices as well as fun, engaging posts then you can benefit enormously from holiday content. Stay creative and keep things light so that you aren’t selling your products too hard and are maintaining positive interactions with fans. The more you promote your brand during the holidays the more people will turn to your products for their holiday shopping.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.