Mmm mint chocolate chip, vanilla or even… bacon? Maybe it’s because I’ve been watching too much of the Food Channel, but have you ever thought of your blog in terms of ice cream? The types of different flavors are countless and customer demand is limitless!
People learn and like things through experience, so you can maximize user experience by giving your customer what they really want. When visitors come to your website or blog, you don’t want them to be bored by just a one dimensional site. You know the ones I’m talking about, just text to no end for the sake of having content. That would be very vanilla…
What are some things that make your blog stand out? Is it your knowledge of hot industry topics? Infographics, user polls, personal stories or interaction with readers? Ultimately, these are the things that will help you establish credibility in your community and industry so that users will come to you when they need a product/service you provide.
Nowadays, people are interested in something new that will really catch their attention. This is where social media and video marketing come into play. Think of these as the sprinkles and tasty toppings that go well with your ice cream blog. You don’t want this content to overpower your blog, but just enough to make your content a little more interesting.
And everyone likes free samples! So of course, you can do the same with your content – whitepapers, downloads and email newsletters are a great way to entice your customers so that they come back for more of the real thing.
It’s amazing how you can make sugar, ice and milk turn into something that’s so much more. Like ice cream, blogs are a great thing. So, when it comes to your blog, don’t just think of it as a blob of words. Mix it up with different components of content to make it a blog that people actually want to read!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.