I thought this topic would be relavant to our customers as well as others out there that work with a search marketing company or consultant. I recently spoke to one of our paid search and search engine optimization (SEO) customers today and discovered some interesting data. The orginal intent of the call was to followup on a new 800 number to better track the calls coming through. The customer went on to discuss what keywords are most effective for their paid search and SEO campaigins. This customer surveys all potential customers to find out what search engine they found them on, what keyword was specifically used to find them, and what state they’re calling from. With these 3 pieces of data we were able to make adjustments in real time to their paid search campaign. The SEO campaign does not have this flexibility but when it’s time to renew thier SEO campaign we can add some of these words to their campagin. So make sure to keep your search marketing company up to date on what’s working for you. The more information you can provide, the better the company or consultant will be able to fine tune the search marketing campaign. This could be done through a weekly phone call or a weekly email. If you’re not already tracking this information, start today. It’s your money so you might as well get the best value out of your marketing spend.
Here’s a list of some helpful things you can do yourself to get the most out of your search marketing campaign:
Well that’s it for now. I will post more tips to this post in the future so stay tuned. Please also feel free to comment if you have some ideas that can help.