Because of the nature of organic SEO, it may take weeks or even months to see a difference in search engine rankings. The progress may be hard to see and results difficult to track. If you currently have a plan for search engine optimization, it’s a good time to stop and ask yourself how effective it is and how that progress is being tracked.
Whether you use a program, service, or manual web searches, regular ranking reports will help determine how well your website is doing. Especially after publicly announced algorithm updates or changes. Make sure to choose a wide variety of keywords to track including: broad phrases, long tail phrases, branded searches, and searches for your NAP.
Speaking of algorithm changes, how did your website fare in the latest Quality Update? If your website has experienced a significant loss of traffic or rankings, it’s fair to say that your website has been affected. An effective SEO campaign will help prevent your website from being affected by such changes. But in the event that it is, keeping close track of these factors will help you better diagnose your website’s health.
Luckily, Google Analytics makes it easy to compare different types of website traffic: organic, paid, referral, social, and other search campaigns. You can easily view changes month on month or from the past year. In the tumultuous world of organic SEO, it’s a good thing if your website maintains steady website traffic. Growing your traffic slowly is a long term goal. It’s when you see a significant drop in website traffic that you you should be worried. Even setting a small goal of growing your traffic 5-10% per year is a good start. You just need to know where you stand and what’s realistic for your website.
The ideal website conversion rate is a mythical thing. Like the other factors discussed, it helps to keep track of different types of conversions that are relevant to your business. Why do you need to keep track of so many types of conversions? When you follow website traffic, phone calls, contact forms, or downloads, it makes it easier to pinpoint when something is no longer working and pinpoint the source of that problem.
SEO success is definitely correlated to social engagement. Although there is no direct link, it still makes sense to keep track of metrics on your actual social profiles. Many predict that there will be a more transparent link between social media and organic SEO soon. If you are not aware that your business Facebook Page is losing Likes or your Twitter engagement is declining, you might continue to do (or not do) the same thing. This is where paying attention counts and you can focus your efforts on bringing back that social engagement.
A Different Kind of SEO Company
At Emarketed, we take a personalized approach when it comes to your SEO campaign and will carefully analyze all your website’s needs so that you get a customized marketing strategy. Contact us today for a free consultation and website analysis.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.