A website is only as valuable as the content it contains, especially in the eyes of users. You can have the most visually attractive website and still struggle to retain viewers who are actually interested in your site. Building a loyal audience base is even more difficult if that is the case.
Good content isn’t always difficult to produce. In fact, there are plenty of topics, content types, and materials that your users will find valuable. You just have to know how to utilize good content to your advantage, and we have just the tips in this article.
Strive for Quality
Forget about putting out as much content as possible for a second and try to focus more on quality. In a time when everyone is publishing articles and posting videos, you have to be very good to get recognized. Quality is what will separate your content from thousands of articles already online.
When publishing video content, for example, you need to work towards bumping up your production value and refining the key messages to perfection. Thankfully, these are not the tasks that you have to complete on your own.
There are agencies that offer video production services. The Guerrilla, an agency that offers white-label services to other agencies, can even transform a script or a blog into a high-quality video; yes, a script is all they need to get started.
Calls to action are still very important, even when the content you put out is only meant to be informational. Calls to action don’t always have to be about selling products or getting viewers to subscribe either.
You can actually use triggers to boost user engagement. Rather than waiting until the end of the video to ask users to subscribe, add triggers like “subscribe if you want to know more about this specific feature” along the way.
The better you can integrate those triggers with your content, the higher your user engagement will be. You want to add calls to action without disrupting the flow of the content itself. That’s how you create the biggest impact.
Mind the Media
A common mistake many site owners still make is using one content across all digital assets. Sure, you can use the same photo on your site (i.e. as a featured image) and on your Instagram post, but that’s not how you grow your audience.
Not taking advantage of the different formats you have at your disposal is another common mistake many still make. Simply posting a horizontal video to Instagram Stories will not get you the most responses from the audience.
Instead of making these mistakes, you want to play to the strengths of each platform or media. Long-form articles are great for your website, but you should always write a shorter caption for Instagram. Horizontal videos in a frame may work, but a vertical video feels more engaging on Instagram Stories.
Implement the tips and tricks we discussed in this article and you will start seeing growth in your audience base. It won’t be long before people started asking you for the next article or video.