We all know how popular Facebook is in today’s Internet era, but if you own your business, did you know that you can create some great relationships on there? Whether you want to find more customers, or maybe you want to connect with other owners in your industry, there are a lot of things that you can do in order to find the people that share the same interests as you.
Use the friend suggestions: On the left hand side of your screen, you have probably seen the “people you may know” tool. You will want to take advantage of this. Even if you don’t really know that person, check out their profile, and send them a message. What’s the worst thing that they are going to say?
Join the groups: Yes, Facebook has groups. What you can do is find groups that you’re interested in. Let’s say that you want to find people that are into pets. Find groups that relate to pets. The key here is to make sure that you’re active.
Create a fan page: If you have a business, make sure you start up a fan page. It’s free and it’s a great way to communicate with your customers. Put your fan page on your business cards, your website, and if you have some cash, advertise it on Facebook.
Use other websites: Other social sites such as LinkedIn or Twitter are another great way to meet people. On these sites, you can input your Facebook URL as well. This is a great way to connect outside of the social platform. LinkedIn is designed more for professionals, while Twitter is for those looking to connect with just about anybody.
Facebook is a little bit like real life. If you’re going to hide in the corner and not talk to anybody, how do you plan on forming a relationship? You want to be active, communicate with others, and set out to find others that may relate to you. There’s no need to spam, as relationships take time to grow!
This is a guest post written by Elizabeth Cutten. Elizabeth helps run FindBizCards, a business credit card portal, as well as a small business blog helping entrepreneurs on a daily basis.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.