Any experienced internet marketer or online business owner knows that there is a lot of money that lies within an email list. For those who are only starting out, however, growing their email list to the point where it becomes profitable can sometimes seem like an impossible task. The main issue here is that people are getting smarter – simply adding a form to the sidebar of your website isn’t enough to truly grow your email list anymore.
If you are looking to expand the number of contacts on your list and maximize your profits, then you have to start thinking out of the box. In this post, we share some of the best tips that can help you grow that list.
1. Use A Lead Magnet
One of the easiest ways to get people to enter their email address directly on your website is to offer them something in return – and this is often where a lead magnet comes in. A lead magnet can really be anything. Perhaps you can compile a very useful ebook on a topic related to the niche your website is targeting. A lot of internet marketers also find that offering an email course is another useful option that can be utilized. Be sure to tell your visitors that they will receive the lead magnet for free if they decide to enter their email address – this will entice them to do so.
2. Create A Special Offer
Similar to a lead magnet, offering customers access to special offers and exclusive discounts can also be a great way to get them on board with entering their email address and joining your list. Some website owners would go as far as to offer a specific product exclusively to those people who are on their email list. You could also decide to offer a coupon or voucher for the products or services on your site, such as a 5% discount, for those who decide to subscribe.
3. Take Advantage Of Facebook Ads
Facebook Ads has become an exceptionally popular option for people who are looking to take advantage of paid advertising. This platform makes it exceptionally easy to set up paid ad campaigns and direct traffic to your website. You can use the platform to help build your email list as well – simply set up a landing page where you promote your lead magnet and then create a campaign on Facebook ads that offer the customer access to the free lead magnet. When they click, they enter their email address on your landing page to download the lead magnet.
4. Share On Social Media
While Facebook Ads is good, not everyone has a large budget for marketing purposes. Luckily, you can still use Facebook and other social media networks even if you do not have a budget for paid advertising options. Similar to the previous option that we shared, you can create a landing page that promotes the lead magnet you are giving away to subscribers who enter their email address to join your list. Once the page has been completed, start sharing links to the page on Facebook, Twitter, and all of the other popular social networks.
5. Don’t Overlook Offline List Building
Last on our list – if you own a physical business and would like to build your email list, then do not overlook the benefits that you could achieve through offline list building. Have a form in your shop where customers can sign up to receive exclusive discounts and perhaps even a coupon that they can use in your shop – even if you just give them a 5% discount on their first purchase, it would definitely be enticing and get them to sign up. You could also get the staff at your shop to ask the customer for their email address while they are paying.
The right strategies in place can help you grow an email list to the point where you have thousands of contacts, allowing a single email sent to your contacts to bring in substantial amounts of profit and possibly even new clients. If you find that your list is currently growing too slowly, then take the tips we shared in this post into account and start to take action.
Contact us today if we can be of assistance with your email list building.