While paid advertising offers a company an immediate way to drive traffic and sales to their ecommerce business, the costs involved in running such a campaign can be quite high. For startups looking to get on their feet, paid campaigns are often not viable, as they do not have a marketing budget that can support the costs involved with such an advertising strategy. Luckily, there are other ways to increase traffic directed to an ecommerce website – and search engine optimization (SEO) is one that should not be overlooked.
Search engine optimization allows you to get your site seen without having to pay for ads and leads to highly targeted traffic being directed to your online store. With more-and-more companies running SEO campaigns, it is crucial that you ensure you are at the top of your game when it comes to optimizing your website and campaigns for better search rankings. In this post, we share some useful tips to help your business get ahead.
1. Mobile-First Responsive Design
As technology is becoming more advanced, people are starting to rely more on their smartphones and other mobile devices to browse the web. Google and other search engines have noted this and started to prioritize those websites that focus on mobile users first. Thus, if your website does not load perfectly on mobile devices, then you are missing out and also damaging your search rankings in the process. At the same time, don’t skip out on adding convenient features to your desktop website. Responsive design is really the way to go today – this ensures your website can effectively scale to the size of the device it is being viewed on.
2. Make Navigation Easy And Effective
Your online store’s navigation should be easy – many companies tend to over complicate things, which often leads to important links being hidden away from the user. This can not only reduce your ability to sell more products to the visitor but also makes it harder for search engines to crawl through your website effectively. Make sure you have a navigation menu that is easy to use – and that the hierarchy of your website’s links can be used by search engines to find all relevant pages that should be indexed.
3. Internal Linking
Internal linking further helps search engines crawl your website – so this should be another important strategy part of your on-page SEO campaign. Make sure you link to relevant pages. For example, you can have blog posts that link to appropriate products on your website. Your home page can link to popular products that customers seem to be very interested in. Even on product pages, you can have “relevant products” that allow customers to find more items that they might want to buy, as well as help search engines find additional pages to crawl and index.
4. Don’t Forget To Blog
If you aren't posting new products daily or monthly your store will be static and needs fresh content. Search engines will pick up on this quickly and if your competitor is posting regularly or has more inventory to post and edit products on a regular basis you will get lost in the dust of poor rankings. A blog is a great way to deliver fresh content for search engines to index and to offer more value to your visitors at the same time. Set up a blog and write about topics that are relevant to the niche that you are targeting. You can even add call-to-actions within the blog posts to entice readers to buy products from your online store.
5. Backlinks Still Count
While many newbies to SEO disregard backlinks, there is no denying that quality backlinks can help boost your rankings. Try to add guest posts to relevant blogs that are already ranking well on Google. This can help to improve the authority of your own website and also boost your rankings in Google, as well as other major search engines.
Growing an ecommerce business is getting more competitive, but with the right type of strategy for your business, you can get ahead and drive more sales to your online store. SEO plays an important role in ensuring customers can easily find your website with a simple search on Google. If you have an ecommerce store, be sure to follow the tips we shared in this post to help you reach the top.
We utilize Shopify here at Emarketed for most ecommerce projects. Let us know if we can help with your SEO ecommerce needs!