Have you seen any fluctuations in your search results lately? There’s some speculation that another Google Panda update has hit or that’s coming very soon. The last confirmed refresh was on June 28 and it’s not unusual for updates to occur within as little as 2 weeks from the previous one.
It’s important to keep an eye on: website traffic, impressions, calls, and even number of contact forms received. Looking at trends will help you diagnose the problem if something has gone terribly wrong. For example, a website with a weak backlink profile can go from 1st page rankings and tank to 10th + page after an algorithm update. Without regularly monitoring your website, it would be difficult to tell until it’s too late. Summer months tend to be slower (depending on your industry), so it can also be a seasonal factor and not a Google update. Nowadays, people are too quick to jump the gun and blame everything on Google when there is a bigger picture.
Prevention is the key to being flagged by Panda or Penguin updates. But what about the paranoia that your site could be penalized? Some website owners admit to making SEO content updates so frequently that they can’t tell if the results they get are from their own handy work or from Google updates. In fact, that’s the last thing you want to do – make random changes, change loads of anchor text, add or remove tons of links. This isn’t helpful if the end result is good or bad if you don’t know what lead you there.
“Slow and steady wins the race”. In this case, it could pay off to wait and see what changes need to be made and how to recover instead of digging yourself into a deeper hole. Even if it’s out of fear of being nabbed by Google’s updates, it will help if you constantly monitor your website and make additions that will help it become more effective and user friendly.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.