What’s new with Google? Find out more about a new compression algorithm, a new warning for repeated violations, and a shake up in the Local Pack that includes paid (sponsored) listings!
Brotli and Compression
Yes, compression on the internet is a big thing and you don’t have to watch Silicon Valley to know that. Efficient compression is important, especially when optimizing for people and search engines. Named after the Swiss German ‘small bread’, Brotli is a new compression algorithm. In the future, hopefully most browsers will support this algorithm for faster page load times.
Repeated Violations of Google’s Webmaster Guidelines
Moving on to penalty news. If website conversions are down and you suspect that your site may be affected, make sure to check out the Manual Action notification section of your Google Search Console. If your website has been affected, make sure to take all necessary steps to fix a penalty. This means complying with best practices and keeping things that way moving forward, even after the penalty has been removed! Some naughty webmasters may revert to their old ways after a penalty or manual unnatural linking action has been cleared. But be warned, Google is too smart to be outsmarted!
Google’s Frustrating and Shrinking Local Pack
Google’s Local 7 pack has been effectively shrunken down to 3 for some time now. This can be incredibly frustrating as this is where a lot of click-throughs occur, increasingly so on mobile devices. Though this has some heated opinions, Google has begun testing a new paid sponsored 3 pack in local results. They have been testing this in industries which are prone to spam and false locations, such as: plumbers and locksmiths. You can read more about that here.
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Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.