What Exactly is Google My Business?
Since Google Maps, Google Local, Google+Local and Google Places, Google’s local landscape has been broken and pretty much a lost cause if something was wrong with your listing(s). Google My Business officially launched on June 11, 2014 and its goal is to solve all these problems. “Google My Business puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they’re using.” In short, Google My Business is a one-stop shop for businesses to manage their Maps, Places and Google+ account. Hooray for a fully integrated dashboard for business owners!
How Can I Share Successfully?
You might have gotten an email from Google with some tips for successful social sharing:
Keep it fresh
Share news about your business, local community and more. Keeping up with current events means that you are relevant to your audience.
Promote exclusive deals
Use Google+ Events to share special offers and deals that are exclusive to only Google+ users. This helps customers feel value in following your business online.
Be visual and share high-quality photos
Pictures say it all. Whether you’re using your smartphone or camera, share pictures of your staff, business, clients and even your top selling products.
Record and showcase a video recording
Video time! Film a webinar, Q&A session or just a behind-the-scenes tour and use Hangouts to broadcast the recording of your business at work.
Respond to your customers
Use Google My Business as a platform to create dialogue and respond to comments, both negative and positive. Google also encourages reciprocating by following your followers back.
What Does It Mean for My Business?
View Google’s video intro for Google My Business below and notice how they emphasize their effort to help small businesses. They also highlight customer engagement is an essential part of a business’ success. “Unlock the full potential of Google and find your people.”
Setting up your business correctly on Google My Business is just the initial part of the puzzle. The first part can be the hardest and you want to make sure that everything is setup correctly, as to not cause confusion with local in the future. There is maintenance that is necessary to grow customer engagement, as well as good content and SEO to strengthen those social signals. If you have any questions on how to use Google My Business or how it will affect your Google+ marketing plan or social media marketing in general, contact us today for a free consultation. All in all, this is a good sign for businesses and will hopefully work better than their past local/social endeavors.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, co-working spots, and helping businesses improve their look and get found on the Internet.