What you see on Google’s search results on a desktop computer should match up to what you see on a mobile device but the landscape is changing. For search results shown on a phone, Google is incorporating more local and mobile-friendly factors, making the actual results differ greatly from the desktop version, depending on your query and actual location. In somewhat big news, Google has taken the next step to actually labeling websites that are “mobile-friendly”.
What Makes a Website NOT Mobile-Friendly?
Small text, big images, slow loading pages/sections, relying on Flash, are all things that make your website mobile-unfriendly. To Google, this means that your website is frustrating, not relevant and your website may be ranked under websites that are deemed “mobile-friendly”. You can see an example of the literal label here on their official blog.
What Adjustments Will You Have to Make?
Luckily, this mobile-friendly labeling has not rolled out completely yet and is expected to finish rolling out globally over the course of the next few weeks. Just another way of Google saying “Happy Holidays”, we suppose!
In order to be considered “mobile-friendly”, your website will have to meet these guidelines:
– Avoids software that is not common on mobile devices, like Flash
– Uses text that is readable without zooming
– Sizes content to the screen so users don’t have to scroll horizontally or zoom
– Places links far enough apart so that the correct one can be easily tapped
Check out your website here: https://www.google.com/webmasters/tools/mobile-friendly/ at Google’s Mobile-Friendly Test Tool to see what needs to be changed or fixed.
Make the Change Now… Or As Soon As Possible!
If your website is not mobile-friendly, this isn’t something to brush aside. The mobile audience only continues to grow and think of this label as the first step that Google is taking towards using actual mobile-friendliness as actual criteria for ranking!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.