April not only marks the close of the dreaded tax season but something else this year. On April 21, 2015, Google will officially start use and expansion of a site’s mobile-friendliness as a website ranking factor.
They expect this change in SERPs to affect mobile worldwide and predict a “significant impact” in search results across the board. The reason? Google wants to improve the user experience when it comes to users finding and navigating relevant and high quality search results from their mobile devices.
Remember, websites are not “penalized” but mobile-friendly websites are given a boost in mobile SERPs. In other words, those who are mobile compliant will be rewarded. Also, this algorithm will be applied on a per page basis, not site-wide.
What Are Important Things to Know About Responsive Design?
- Keep your design and vision cohesive across all devices
- If possible, test to see how easily a potential customer can complete a “simple” task such as making a purchase or contacting your business
- Remember that there are responsive website design options for all budgets
- Stay organized from the beginning and it will simplify the process
Mistakes to Make with Responsive
- Pushing off responsive until much later (especially if you have the time and resources)
- Not analyzing or testing (bugs) on different browsers and phones
- “Hiding” important content (this is where “read more” does not come in handy)
- Using too much content at once (to much scrolling and text is not reader-friendly)
- Setting videos and photos that in content to a set size so that they are not responsive
Thinking of Going Responsive?
Read http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html) today and let us know if you have any questions about responsive design for your website. Whether it’s a CMS or completely customized website, we’re ready to help.
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.