April not only marks the close of the dreaded tax season but something else this year. On April 21, 2015, Google will officially start use and expansion of a site’s mobile-friendliness as a website ranking factor.
They expect this change in SERPs to affect mobile worldwide and predict a “significant impact” in search results across the board. The reason? Google wants to improve the user experience when it comes to users finding and navigating relevant and high quality search results from their mobile devices.
Remember, websites are not “penalized” but mobile-friendly websites are given a boost in mobile SERPs. In other words, those who are mobile compliant will be rewarded. Also, this algorithm will be applied on a per page basis, not site-wide.
Read http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html) today and let us know if you have any questions about responsive design for your website. Whether it’s a CMS or completely customized website, we’re ready to help.