Google and Guest Blogging

First, it was My Blog Guest, now it’s PostJoint. Google is taking down major guest blogging networks and making an example of them… no matter how large, reputable, or clean they seem to be. As Matt Cutts explained on his Twitter account, “any link or guest blog network that claims to have “zero footprints” is waving a giant red flag.” If you’re considering continuing guest blogging, it’s time to take a hint and proceed with caution.


Google’s Reasoning

Google has always frowned upon tactics and networks that work to manipulate search rankings. From their point of view, guest blogging networks have been taking advantage of search engines for awhile now. This means that networks/communities who have participated have received an unnatural and unwarranted boost to their website rankings. In order to restore the natural order of ranking results, Google has imposed a manual penalty against the network PostJoint.

Why The Penalties?

One (or a few) good, relevant and meaningful blog posts are beneficial to the writer, reader and website where the blog is posted. BUT when this turns into an aggressive tactic that is overused, it’s no longer fair. Too much of something is never a good thing, especially in Google’s eyes. They want links to be earned fairly. In many cases, some website owners have relied on guest blogging as a main factor of their SEO campaign. Posting your blog posts on a variety of websites seems to be desirable so that you can diversify the domains pointing to your website. But the point is that Google wants these links to be earned, not bought.

Are Guest Blog Posts Still Viable for SEO?

When Google speaks out against something, it’s generally a good idea to pay attention and listen. In this case, Matt Cutts basically said that guest blogging is dead. You shouldn’t invest a majority of your SEO efforts into guest blogging. You shouldn’t rely on follow links in guest blogs to give your site boost. This is where Google has a problem with guest posts. Even so, guest blogging is not entirely dead. As Matt Cutts continues, “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future.

If you have questions about guest blog posts, contact us for more information about business blogging.

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