What Is It?
Since the end of last year, Google’s Freshness updates have been been affecting about 35% of searches. To get a better idea of how this works, take a look at Bruce Clay’s in depth illustration of exactly how freshness affects SERPs. Basically, as Google crawls pages to index them, it will also search for “fresh attributes” and assign them a score. This value is a contributing factor when search results are displayed. The general idea is that fresh content is more useful than old, stale content.
How to Optimize
Not surprisingly, Google has a variety of ways of determining the value of freshness including time spent on page, popular topics and changes in anchor text. In many ways, this algorithm update has changed online marketing priorities. Instead of pushing for addition of more content and more keywords, the focus should be on consistently updating the same relevant web pages with useful information. Since all these factors are available online, it’s best to review them regularly to see how you can utilize them when updating your web pages.
In the end, Google aims to improve the user experience. As internet marketing firms work with businesses to improve their strategies, users will surely benefit. These updates will help display more relevant and recent search results that will make for better searching!
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.