January 15, 2012 is officially Doomsday. More specifically for Google Buzz, Code Search, iGoogle social features, and Jaiku. In a post titled “A fall sweep”, Google officially announced that these services would no longer exist.
Have you taken a look at all the Google Products? Maybe it was just about time that they took a look around and cleaned up shop on the products that weren’t doing so well. While many are anticipating more products to go (ahem Google Wave), I think it’s interesting how Google chose to announce this news – in a very nonchalant and informal manner.
But after all, maybe Google was trying to keep attention away from the online audience about the shutdown of Google Buzz. Remember early last year? Google was hit with a huge class action lawsuit claiming that they violated the Computer Fraud and Abuse Act (CFAA). Many people were also upset over privacy issues and other bugs that were initially present when Buzz first launched. Overall, I don’t think it’s a product that will missed very much.
Do you think the shutdown of these services means failure for Google or is it just paving way for new and better features?
After all, it was Albert Einstein who said, “You never fail until you stop trying.”
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.