While “Don’t Be Evil” is Google’s official motto, there are many recent arguments that can be made showing how the internet giant is slowing descending into the realm of being not-so-good.
Earlier this week, Google got caught utilizing SEO spam to promote its Chrome browser. They hired a video marketing company and bought sponsored blog posts on questionable sites, which bloggers caught onto very quickly. Not to mention that the articles and content that was pushed out wasn’t well-written or relevant to the sites they were being featured on!
This is the exact type of behavior that Google punishes, so what happens when they’re the ones violating this “golden rule”. As punishment, Google has penalized itself for its “mistake” so that Chrome doesn’t show up for browser-related terms (for the time being). Yeah, that will show them… but for how long? You have to admit that it is hypocritical for Google to get caught doing the same thing that they penalized J.C. Penney for doing early in 2011. And in some ways, this argument can be extended to the small scale – how Google is constantly adding more Panda updates to penalize content they deem as spammy or evil. These updates have greatly affected traffic for legitimate small business sites, so why do they just keep coming?
If the issue of spam weren’t so blatantly offensive to SEOs, it’s more frustrating to see that Google isn’t very transparent with their search algorithm and other ranking methods. As far as we can see, they change this as often as they please and leave reputable website marketing firms to guess what is going to happen next.
The more you look into it, the more you’ll discover of the dark side of Google and why so many people question their motives. Do you think Google made a honest mistake with this ad campaign are or they just sorry because they got caught in such a public manner? Maybe it’s time to retire that motto and think of a more fitting one…
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.