If you’re looking for another fancy social media button to add to your site, it’s time to consider if the Google +1 button is right. More buttons is not necessarily better and it’s helpful to take a look at whether adding a +1 button will actually help your site or hurt it.
Looking for some good reasons to add the +1 button to your site?
Customer interest – Since Google+’s exclusive introduction this summer, people have been scavenging for invites to see what all the fuss is about. Today, the wait is over as Google+ is officially open to all who want in. If your site has a new +1 button, more customers are likely to use it and share with their friends and put their new profile to use.
Extremely social – Google+ has extremely social features including video group chats and more elaborate ways to group all your connections. Some hope that by integrating the +1 button, people are more likely to use it and share with their network. Like Facebook, it also has a tab where you can view all the +1s that a person has liked/endorsed. Social visibility, don’t you love it?
Search engine visibility – All these +1s aren’t for nothing! Social interaction with your site is becoming a more important role in your search engine rankings. Meaning – the more Likes, Tweets, +1s, and social shares your site has, the better it will rank for relevant terms in organic search. Search engines see this as a sign that your site is helpful and relevant to customers (real life people) and will generously take that into consideration.
Tracking and Analytics – The benefit of using Google products is that you can track your progress. When you embed the button onto your site, there’s a code that will give you detailed information about the demographics of the people who are +1-ing (is that a phrase?) your site.
What else do you see the +1 button being used for and how do you think businesses can benefit?
Make sure to check out our related blog posts and stay tuned for our upcoming post about the potential not-so good aspects of adding a +1 button to your site:
How Will You Be Using Google Plus?
Coming Soon: Google + for Businesses
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.