The realm of digital marketing is constantly changing and every business needs to stay up to date with the latest trends. The way that customers view and experience digital marketing can quickly change depending on emerging technology and new discoveries. There are few new trends that could be important to explore as you work on keeping your marketing approach current.
Virtual reality is becoming a more commonplace technology for consumers in their daily lives. Social media platforms like Facebook have even incorporated things like 360 degree photos and video publishing. Snapchat also allows users to project their virtual self into the real world with an animated bitmoji.
Businesses can take advantage of virtual reality by creating apps that incorporate a virtual element for users. Big brands like McDonald’s and IKEA are using virtual reality apps to give users a different experience with their products. There are plenty of creative ways to include virtual reality with an effective marketing campaign.
Another important trend is voice search which is quickly taking over typed searches as the most popular way for people to find what they are looking for. Incorporating voice search into an SEO campaign is now a necessity in order to take advantage of this trend. Voice search can change the way that people frame their questions and inquiries so SEO marketers will need to be in tune with the key terms that will work best.
One of the most effective marketing trends is using video content to get people’s attention. Video has taken over photos on social media and users expect to see lots of video content in their newsfeed. With video you can provide more engaging content that provides users with a more complete image of your brand.
Following these new trends in digital marketing can keep you relevant and up to date with potential customers this fall.