Facebook Pages & Places: Is Merging a Bad Idea?

I’m not a real big fan of Facebook Places. You may have seen some check-ins in your Facebook feed after friends have checked into a venue. I don’t get the big whoop because it basically just shows a map of the place. Powered by Bing, wow.
At least with Foursquare, you can see users who are currently at the location and other tips. Not to mention the “fun” aspect of collecting badges.

After seeing many negative comments, I think that it’s a BAD idea for most businesses to merge their Facebook Page with a Facebook Place. Here are some reasons why:

  • No custom tabs. By default, your users will be greeted with a map of your business location.
  • Difficulty with sharing. Most users are accustomed to a traditional Page and might get confused when they don’t see your Wall upon arrival.
  • No more Page Insights. Can you imagine losing this information? You won’t be able to see Fan analytics or demographics once your Page is merged.

If you’ve spent a lot of time, money and resources building up your Facebook Page and fanbase, I’d highly recommend against merging your Page and Place.
Check out the hundreds of Pages and business owners who warn of the process. Do you think it’s a bad idea?

Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.

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