Facebook insights are an important tool because your Facebook page can affect your website’s rankings. Google notices the number of links coming from your Facebook page to your website and when your pages are seen as important for a certain topic then Google can rank you for the subject of that page. In addition to this, Facebook search is getting better and better which means there is good reason to find out the extent of your reach and engagement on the site.
To get started using Facebook Insights you will need to have at least 30 likes, which should not be too difficult to get, and the insights will be available at the top of your page. Once you have the insights you can get loads of information about your visitors to help you understand what posts are working best and what your customers are looking for on your site.
One thing to think about with the Facebook Page Insights is that it will only store information about your visitors for 180 days. If you want to keep track of historic data you will need to export it every so often using the export function in the main insight menu at the top of your stats.
When you click on insights at the top of your Facebook page you’ll see your insight dashboard with some statistics and data including the number of new page likes, post reach and engagement based on likes, comments, shares and post clicks. Below the dashboard will be an overview of your last five posts showing a chart of the reach and engagement of each post.
Going further into your Facebook Insights you can find out through the Totals graph whether your fan base has grown or not. It will tell you about the likes you have gained and the likes that you’ve lost through people not liking your page anymore or Facebook cleaning up their database as well as paid likes you’ve received.
On a daily basis the Totals graph can tell you where your likes came from including those from ads, page suggestions, on your page, or direct page likes. You can filter the graph by adjusting the date range at the top so you can look at data from any particular time period.
There is also a Reach section which tells you about the number of people who have seen your post as well as information about hiding your post, reporting as spam or unliking. Looking at this section can give you a good idea of what type of posts work and which ones don’t so you can adjust to your audience. The section titled Posts gives you a more detailed overview about how effective your content is by showing you the number of visits per hour and which type of posts get more clicks.
The final tab is People which will show you stats about the gender and age of your fans and the people you reach. Facebook Page Insights can make it easy to look through data and find out what kind of content is the most effective and how to reach your customers more effectively.