If you use Facebook, you’ll know that there are constant updates and policy changes. For businesses, these changes can have a big impact on the way you use Facebook as a platform.
Recently, Facebook denied drug companies the option to disable public comments on their Wall. As a result, companies such as Bayer and Purdue Pharma have removed affiliated Pages from Facebook. Public comments can make small businesses feel uneasy but is it best to run and hide? In the case of these pharmaceutical companies, the situation is more complicated than what a local business will normally encounter. The actions depend on the situation and the outcome is a strong reflection of the brand.
Managing a Facebook Page takes a special balance of skills. Patience, creativity and common sense will come in handy, but what happens when customers are ignoring your status updates or not interacting as much? If this is the case, they most likely aren’t interested in your updates. A customer can like your brand but keep scrolling past updates that they can’t relate to. For example on the Emarketed Facebook Page, we don’t just update about SEO. We like to post about all the different aspects of internet marketing.
Another reason why fans might not be interacting with your Page is that your posts will disappear from their default News Feed if they continuously pass your posts by! I noticed this when certain Pages I Like and Friends’ posts weren’t showing up in my Feed. Here’s how to fix the problem:
Login and as you look at your News Feed click the Most Recent dropdown.
Click Edit Options (at the very bottom) and then in the Show posts from area, click: ‘All of your friends and pages’.
The default option is ‘Show posts from: Friends and pages you interact with most’.
A crucial part of marketing on Facebook is analyzing your improvement and adapt whenever and wherever necessary. We know what it takes to invest time and effort to keep up with all the constant changes. If you’re interested in social media marketing for your small business but don’t know where to start, we are here to help – contact us today!