What’s wrong with these ads? A LOT, considering that I’m a 23 year old female.
It’s no wonder Facebook ads aren’t wildly successful. I stumbled across this article where a small business owner ran up a bill of nearly $300 in Facebook ads for “nothing”. Perhaps, Max got it wrong when he assumed that simply creating an ad will generate customers or even calls. Take this as a lesson before you attempt to create a Facebook ad campaign. Here are some takeaways:
Targeting the right demographics: These ads clearly got it wrong when it came to consumer demographics. I’m pretty sure they wouldn’t willingly advertise dentures or hip replacements to me. So it’s either a) they don’t care b) they didn’t bother to specify the demographics. From age, location, interests, you can specifically target how your ads show up.
Keep an eye on your budget: Don’t be a Max. Setting up an ad campaign for the first time can be complicated. If you’re just starting out, make sure to set a daily or lifetime budget. I’m sure if Max did this, he wouldn’t have ran up that $300 bill. Also pay attention to CPC (pay per click) and CPM (pay per 1000 impressions).
Review feedback and consider other alternatives: Facebook ads are known for having relatively low CTR (click-through rates). This means people aren’t interested in ads on Facebook or you just have bad ads. Perhaps, if you have a small business, you’ll benefit more from pay per click ads or even free means of promotions.
In the end, I think Facebook ads work best to get people to Like your Page. If your Page is engaging and has a lot to offer, people will click Like as if it were a badge of honor to show off to their friends. Looking for computer repair services in a certain area? Not so much… What’s your take on Facebook ads?
Matt Ramage is founder of Emarketed a web marketing agency located in Los Angeles. He loves coffee, good design, and helping businesses improve their look and getting found on the Internet.