Video marketing is no doubt taking over the digital marketing space. A study showed that 85 percent of businesses regarded video as an integral part of their marketing campaign. This was an increase from 82% in 2018.
This is because humans are more receptive toward visuals more than text. It’s said to be more powerful and moving, which also helps humans make sense of the world around them.
All said and done, what then is the best way to use videos for your business?
This is where explainer videos come into the picture. These videos are fit to introduce your business, explain your product and convince them to buy in the shortest time possible.
But why use explainer videos? We get deeper.
1. They’re Brief
When trying to convince a prospect into buying a product or a service, you want to use the shortest time possible to convince them. This includes explaining the product in the shortest time and why the product is good for them.
Explainer videos excel in this since consumers love such videos which give them loads of information in the shortest time possible. Often, these videos take between 60 to 90 seconds. This means the consumer will get the necessary information without feeling the urge to bail out.
According to a case study on the optimal length of an explainer video, when the average duration hit 2 minutes long, the viewership takes a nosedive to 57% from 77%. Therefore, when creating your video, make it short and sweet.
2. Unlimited Creativity
Remember, you have a short period to make a lasting impression. Even better, to convert leads into sales. As such, you can incorporate as much creativity as possible.
For example, you can include jokes, add more creative animation features or even add emotional instruments and music in the background. This will make sure your target audience remembers the content after watching.
Since visuals work well with humans, with the correct creative minds behind the video, you have a high chance of twisting your consumer’s mind as you wish.
3. Explainer Videos are Solution Oriented
This is what it means. In a video, you have the chance to walk from point A to B while showing how you did it or why it’s necessary.
This is what an explainer video does. You can start with the problem at hand. What your consumers experience. This allows you to connect with their emotions.
Afterward, show them your products or services and how they solve the problem. This way, the consumer connects with each aspect of the video and increases the number of conversions.
4. Explainer Videos are Easy to Use
For marketers, this medium is approachable and learnable. This means you won’t have to spend years learning it or even have to spend tons of money creating one.
In fact, these are the reasons why 65% of marketers said they’d use video as a form of marketing in 2019. This is an increase from 34% in 2018. This is according to video marketing statistics released by marketers.
5. They’re Light
Most explainer videos are animated. In fact, this is what many marketers prefer. According to a case study in 2018, 59% of marketers prefer using an animated explainer video while 19% decided to use a live explainer video.
Such videos are light or can be made to be so. As a result, you can use them on almost any platform there is. For example, you can embed it in your website, upload it on your YouTube page. In addition, you can transfer these videos to any device without a hitch.
Besides their light nature, these videos are easily adaptable. This means you can tweak a few features by editing them even after launching it.
For example, you can add extra features either in the existing video or by adding more seconds. Also, you change the background music or introduce another narrative.
6. Get a Chance to Display Your Brand Personality
According to Investopedia, brand personality is a set of human characteristics that are attributed to a brand name. It’s something which the consumer can relate to. With a video, you have the opportunity to display the brand’s personality.
This can be in the visual styles you use or the script which can expose your character. What’s more, you can pick a narrator with a voice which reflects your brand as accurately as possible. Indeed, up to a third of the entire marketing budgets on videos are now focused on branded videos.
7. Show Off Your Product’s Effectiveness
With a video, you have the chance to show off your products to your consumers. You see, with a video, the consumer can see with their own eyes how the products work first-hand. This you can do through a demonstration and how it solves their problems.
As such, you’ll eliminate any doubts the consumer had about the product. In the long run, you end up bagging more clients and increase your sales.
With an effective product in the market, you can go ahead to prove the brand’s value to the consumer. This is possible through the inclusion of testimonials, statistics or even mentioning reputable brands associated with you.
Remember, your competitors are already using videos as a marketing tool. However, thanks to this article, now you know where to start when creating an explainer video. Also, remember to choose the best company to work on your video.